5 Ways Influencers Can Improve Business Growth

The change in consumer behavior towards increased use of e-commerce sites and social media over the last few years has cemented the place for influencer marketing as a key strategy for driving business growth. Turning to an influencer marketing agency for help with running a social media marketing campaign has now become the new norm and isn’t showing any signs of slowing down or changing. 

In this blog we will discuss 5 ways for how influencers can help improve your business growth. 

1. They Know How To  Mobilize People 

The most successful influencers are able to take their already established, niche following and mobilize them in a way that will persuade them to take some kind of action; typically that which will benefit their brand partner and themselves. This is usually done with authentic content and clear calls to action. After all, 61% of consumers say they trust the recommendation of an influencer over a brand’s own content, such as ads, meaning these calls to action are oftentimes effective. 

2. Their Opinion Is Valuable 

Many influencers started out in the position of the consumer. Not only do they know the industry inside out but they also know valuable information on how consumers see and shop for specific products and services. Therefore, they can act as the go between for you and your target audience. This opinion is valued by brands for their industry expertise and by their followers for being a trusted source of information they can turn to. 

3. Influencers Increase Conversion Rates 

Boosting traffic to a partner’s website is all well and good, but what marketers need to focus on are the conversions that are occurring too. Influencers can help with this. With commerce shifting almost entirely online, influencers can help not only with product discovery but also drive conversions all the way through to the purchase phase. In fact, Inmar reported that 84% of consumers had made a purchase based on an influencer’s recommendation. 

Clearly, influencers possess some level of power over their followers, and when you combine this with a consumer’s democratic purchasing power, you have a recipe for success. 

4. Influencer Marketing Can Create Memorable Social Media Experiences For Brands Of All Sizes 

Instagram takeovers, sponsored posts, Facebook contests etc., the ways to tap into influencer marketing are almost endless and, no matter your budget, are accessible to all brands. Utilizing influencer marketing methods are a good way to create a long-lasting impression on a new, potential target audience. Brands who can create a long-lasting impression on people will remain in the back of a consumer’s mind and be brought to the forefront when it comes to purchasing something from that industry. 

5. Influencer Marketing Is Here To Stay 

As well as this, influencer marketing is constantly evolving in new ways even more beneficial for business than the last and so jumping on the bandwagon at some point will become inevitable for those brands who have not familiarized themselves with this marketing method yet. In fact, it is estimated that 23% of brands spend between $10k and $50k on influencer marketing, proving its popularity and their impact on audiences. Influencer marketing isn't going anywhere anytime soon when it comes to boosting business leads and sales.

6 Top Tech Trailblazers To Follow For Inspiration

TED talks help make the tech sector more accessible than it has ever been before. Some tricky subjects have been opened up to the masses. People are clearly keen to learn about diverse subjects, and the viewing rates of top tech related TED talks prove an unrivaled enthusiasm. Together, let’s take a look at our very favorite motivational speakers in the tech industry. The video views continue to grow daily on these TED talks and TEDx speeches.

1. Rob Reid 
How synthetic biology could wipe out humanity — and how we can stop it 
1,727,822 views 

Any title that includes the words “wipe out humanity” is naturally going to grasp our attention, and this talk from Rob Reid holds us fixated throughout. The concept of doomsday bugs has so far stayed safely within the realms of dystopian fiction, but in this talk, Reid warns us that it is a very real threat. A terrifying thought, yet one we’re all keen to tune in to. 

2. Keith Kirkland 
Wearable tech that helps you navigate by touch 
1,513,859 views 

Haptic Designer, Keith Kirkland, is bringing the idea of wearable tech to life — and we’re not just talking about smart watches. In this talk, he discusses the development of “haptic language”, which he has created as part of his work to develop smart clothing that could double up as a navigational device for the blind and visually impaired. 

3. Erika Hamden 
What it takes to launch a telescope 
1,475,846 views 

Do you know what it takes to launch a telescope? No? Me neither. At least not until Astrophysicist Erika Hamdem talked us all through the decade-long journey. Her team are developing the FIREBall telescope, whose mission is to figure out how stars are created. TED talk viewers have been eagerly tuning in all year to learn about her mission. 

4. Andrew Marantz 
Inside the bizarre world of internet trolls and propagandists
1,434,980 views 

This story of how writer, Andrew Marantz, immersed himself in the world of internet trolls and propagandists gives us an unnerving insight into the most toxic areas of the internet. In the midst of a turbulent political landscape, this issue couldn’t be more topical, and thousands of viewers agree. 

5. Majd Mashharawi 
How I'm making bricks out of ashes and rubble in Gaza 
1,414,308 views 

This innovative TED talk revolves around creating something important even in the most despairing of circumstances. Engineer and Entrepreneur, Majd Mashharawi, came up with the idea of turning rubble into new building materials and designed bricks made from ashes to help rebuild destroyed areas of war-torn Gaza. This project has captivated the imagination of thousands of viewers. 

6. Tiana Epps-Johnson 
What's needed to bring the US voting system into the 21st century 
1,397,608 views 

Although this final talk leans more towards politics, Tiana Epps-Johnson (Civic Engagement Champion) discusses how we can use tech to bring the US electoral system into the 21st century. With so many viewers from around the world, and the transcript available in 14 languages, it is clear that you don’t have to be from the US to feel invested in this top TED Talk topic. 

TED Talk Tech Trailblazers

Thanks to the accessible style of these videos, and the iconic event signage that makes TED talks recognizable to just about anyone, viewers have been able to engage with some diverse and unusual subjects. Interestingly, many of the most watched talks contain a prominent human element. This shows that we don’t only want to keep up with new tech developments, but we also want to understand our role within this rapidly advancing world. 

10 Tips To Get Followers On Instagram

Instagram is one of the most popular photo-sharing apps on this planet. It is popular among the people of all ages from kids to teenagers and adults to old age people. Moreover, it has become the first choice of the marketers when it comes to promoting the product or brand. In order to build credibility and take advantage of this biggest platform, you need to grow huge following count. It seems difficult to get hundreds of thousands of followers to stand out on Instagram but it is impossible. 

If you are looking for how to get or buy followers on Instagram in no time then you are at the right place. Here we will talk about how to get followers on Instagram and what should be your growth strategy to achieve your goals. Let’s dive into adding followers to your Instagram! 

10 Tips To Grow Instagram Followers Fast

1. In order to build your brand image, try to participate in the massively popular conversations that are trending on IG. You can also search popular hashtags like #fun, #followback, or #tbt and leave thoughtful comments on the top post of this hashtag page. 

2. Think out of the box on Insta and look beyond the one word of hashtags. Create unique hashtags that reflect the theme of your brand. Remember to check the spelling of the hashtags before posting. A top-ranked Instagram bot can help you with your scheduled posting and hashtags. 

3. Instagram lets to add one clickable link on your account i.e. profile bio (if you have less than 10k followers). Don’t forget to add your site or social profile links to Instagram.com to drive more traffic. 

4. If you have more than 10k followers, take advantage of the “swipe up” feature that allows you to add the clickable link in your stories. You can add the link of your landing page or your most popular Instagram account to get more views. 

5. Take screenshots of your stories and post them as a post. As we all know the lifetime of Instagram stories is only 24 hours and some people don’t see your stories. Repurposing content like IG stories is definitely a solid investment.  

6. Use the Instagram story highlight feature to give the second life of your most popular stories. When new users visit you they will likely to see your stories. It is a great way to attract the new user. 

7. However, a photo is worth a thousand words but doesn’t post your photos without captions. Write a descriptive caption with your photos and encourage your followers to share their opinion in the comment section and tag your friends. 

8. Add the call to actions in your profile bio and at the end of the caption like if you like this video, share it with your friends. Sometimes it's easier to do this on your computer than on the mobile app, but do whatever is easier for you and your business. 

9. Use emoji in your captions, comments and description of bio. Now people can find you on Instagram with the help of emojis. For instance, if you are a photographer, you can use camera emoji with your bio. 

10. Develop your own visual style and theme for your posts. Figure out how you can stay ahead of the competitors. See the posts of the influencers, get ideas, and make it your own. Build up your reputation and following on Instagram the right way and the social selling sky is the limit! 


I hope you enjoyed this article about useful tips that actually work to get followers on Instagram and boost your lean startup sales.

Interested in reading more articles about social media marketing? 

Read My Blog Posts: 

- How To Boost Business With Instagram Advertising

- Tips To Track The Most Important Social Media Metrics

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The Best Motivational Business Quotes

Hard work, ingenuity, resiliency, an innovation all come to mind. There are countless factors (including some luck) that come into play when it comes to success in business. But motivation is also key to continued growth and success with your entrepreneurial exploits. Inspiration is essential when living the lean startup life. 

It is challenging to try and just pick a few of the greatest inspirational quotes. It really depends on who you are trying to inspire, and quote meaning can evolve over time. My personal favorite biz quote is Disney CEO Bob Iger saying “The riskiest thing we can do is just maintain the status quo”.

For young entrepreneurs and students, it can be especially important to stay motivated. Keeping students motivated is crucial to helping them tap into their potential. Being motivated in school can help carry over into being motivated in their personal and professional lives years later. 

It is hard to pick a single motivational quote or even several of the best ones because different messages appeal to different people. Pick an entrepreneur or leader that appeals to you and your personal story to learn from and be inspired by.

Keep refilling the tank of motivation by reading books about business success, perusing quality quotes, listening to inspiring podcasts, meditating, praying, or whatever works for you. 

Now Read:  Jeff Bezos Humble Beginnings (Inspirational!)


I hope you enjoyed this blog post about lean startup living and motivational business quotes to keep you inspired.

Interested in more articles or inspiring quotes from Lean Startup Life?

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• Positions You Need To Fill To Have A Successful Startup

• The Importance Of A Company Recycling Program

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