Raising Money For Your Startup? 12 Terms Every Founder Should Know

raising money for startup founder terms funding startups

If you are someone who dreams of having a successful business, you have come to the right place. So, you have got this awesome idea brewing for quite some time in the back of your head, and now you're thinking, "How on earth do I fund this dream?" Well, fear not because now is the time to chat about startup fundraising without the confusing jargon. 

Learning new things isn’t easy, and understanding useful financial terms, most of which you can find on this list, can get stressful to put it mildly. Now, in this adventure through the funding ins and outs, let’s begin breaking down the 12 terms you absolutely need to know. From the basics of seed funding to planning your big exit, you will get everything you need to be successful. 

The finance world is not about snagging some cash and then biting your nails nervously because you have no idea what to do next. You need to understand the game without losing your sanity. So, let’s begin this funding conversation that will leave you fluent when it comes to speaking the language of success. 

12 Terms You Should Know As A Founder 

Without further ado, let’s help you get a handle on fundraising without diving into the deep end of buzzwords. So, grab a coffee, take a seat, and let's break down these terms: 

1. Seed Funding 

Imagine you have this fantastic idea, and someone gives you the cash to kickstart it. This is what turns your innovative idea into a startup reality. Seed funding is the initial investment that will slowly sprout your entrepreneurial skills. 

2. Bootstrapping 

Imagine building your startup from the ground up with your own resources, without any external funding. Bootstrapping is all about self-sufficiency. The most skilled and dedicated businessmen are those who turn any obstacles and limitations into opportunities in order to carve their path through the harsh finance world. 

3. Pitch Deck 

Your pitch deck tells your startup's story. It narrates the tale of your passion and shows people why they should be as excited as you are about your startup. It is your chance to show not only your product but the passion and purpose that, alongside long work hours, hold your dreams afloat. 

4. Equity 

Financing In the world of equity financing, you are inviting partners to join your startup journey. And, if you are persuasive and passionate enough, these investors will become stakeholders who will help you by sharing all the risks, but they will also be there to reap the rewards when they come. 

5. Convertible Notes 

Convertible notes are the chameleons of fundraising in every way. Although you’ll probably notice that they initially resemble a loan, they actually have the magical ability to transform into equity as your startup expands. They are this superhero that will join your team in the future. 

6. Venture Capital 

Venture capital is basically like having high-net-worth fairy godparents for your startup. These investors inject significant capital into your venture. They are genuinely invested in your business dreams. Aside from money, it is important to mention that they also bring valuable experience and mentorship to help you personally. You will be surprised when you see how much the networks they bestow on you will propel your business forward. 

7. Pre-Money And Post-Money Valuation 

Simply speaking, valuation measures your startup's worth in pure numbers. So, pre-money is the evaluation that happens before external investment, while post-money reflects the value after the infusion of funds. Its main job is to depict the evolution of your startup's perceived value. 

8. Cap Tables 

Cap tables are the family album of your startup. They are depicting who is who in the ownership story and how exactly their roles in your company changed with time. 

9. Dilution 

Dilution is what happens when more investors join the party. It is the slight reduction in the ownership percentage of existing shareholders that happens because new contributors come on board. But don’t worry, it is a small price to pay for bringing in new experts that will help you shake things up. 

10. Term Sheet 

The term sheet outlines the basic terms of a potential investment before diving into a formal contract. It is the mutual understanding between you and your investors that will be your map for the journey that’s ahead of you. 

11. Due Diligence 

Before investors commit, due diligence is their thorough investigation into the nuts and bolts of your startup. Through this detailed background check, they’re making sure that your business is as promising as it appears on the surface. 

12. SAFE Agreement 

The SAFE (Simple Agreement for Future Equity) is a pact of trust. Investors give you the funds today and they expect future equity when your startup hits its stride. 


Raising money for a startup is no easy feat. Founders should keep these top tips in mind to ensure adequate funding for their startups.

Are Entrepreneurial Academic Training And Experiences Worth The Investment?

entrepreneurial academic training experiences worth cost

Many young people want to start their own business. Whether they are inheriting the family business or launching a new venture to address a problem in their community, these visionaries need the skills to be successful.

That is where entrepreneurship comes in. But is it worth the investment to become a big business builder?

Entrepreneurship Is A Lifelong Skill

Entrepreneurship training teaches students that they must be lifelong learners. This skill is vital because entrepreneurs always learn and find new ways to improve their businesses. They are also able to adapt and change quickly.

In this vignette, the participants discuss whether creativity is essential to entrepreneurial training. They debate the differences between entrepreneurship and academic work, arguing that lacking creative thinking is unsuitable for entrepreneurs.

In addition, entrepreneurship training from experts like Larry Gaynor helps students develop problem-identification skills. This skill is critical because it allows them to recognize opportunities others may miss. This is especially useful for startups that want to stand out from their competitors. It also helps them develop innovative ideas to give them a competitive advantage. It is a skill that can be applied to any career or business venture. For example, it can help an entrepreneur student start a tech startup or a design firm.

Entrepreneurship Is A Way Of Thinking

Entrepreneurship involves a mindset of bold thinkers with daring goals to craft data-driven strategies and iterative solutions. These skills can benefit any organization, whether they want to expand into new markets or better serve existing ones.

Many big organizations spend a lot of time and energy defending their status quo, "defending their fortress," as it were. But entrepreneurs attack that fortress with a new, innovative approach.

Academic researchers are another example of entrepreneurship. Setting up a research lab, identifying and studying a problem, building teams, and obtaining funding is entrepreneurial.

In one study, more significant differences between CEP and control students on the dimensions of attitude domains and entrepreneurial intention were observed than on knowledge and skills competency. While this may result from self-selective student populations, entrepreneurship training inspires students and possibly changes their future outlooks. The implications of this are enormous for frugal entrepreneurs.

Entrepreneurship Is A Way Of Life

Entrepreneurship is a way of life for many, but it is not for everyone. However, it can be a rewarding experience for those committed to entrepreneurship with long-lasting implications.

Academic researchers are often regarded as excellent examples of lean entrepreneurs. They identify research problems, form teams, and seek funding to sustain their labs. This type of entrepreneurial work requires creativity and risk-taking.

This paper contributes to the emerging literature on entrepreneurship education by investigating the pedagogical processes involved in transforming academic teachers into entrepreneurs. Using an ethnographic design, the authors inductively analyzed materials from an entrepreneurship camp for academic teachers. They found that in collective sense-making, the non-academic facilitators influenced the participants' reflection-in-experience and their othering of entrepreneurship from academia by reinforcing normative ideas of entrepreneurship and drawing parallels between the two domains, constructing sameness. Longitudinal studies are needed to gain insights into the complexities of identity work and sensemaking in entrepreneurship training programs.

Entrepreneurship Is A Way Of Being

Entrepreneurship is a mindset that enables you to identify opportunities, innovate, and create value. It helps you to be flexible and adaptable so that you can work around challenges and continue to pursue your goals. This is important whether you want to start your own business, work for yourself or others, or be more creative and resourceful in your academic or professional life.

This study aims to shed light on the context effects in entrepreneurial education by investigating the impact of different academic disciplines and an entrepreneurship program on students' self-assessments in attitude and intention. The results indicate that a more integrated and problem-oriented approach in the curriculum may facilitate more positive self-assessments in both domains.

This study contributes to emerging research on entrepreneurship teaching by providing a new understanding of how academic teachers engage in identity work and make sense of their experience when interacting with students during entrepreneurship training. Using an ethnographic approach in the study allows for a more in-depth exploration of the dynamics at play compared to traditional interview research.

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