How Can Business People Attract Gen Z To Join Them?

Gen Z isn’t just stepping into the workforce—they are redefining it. This generation wants more than just a paycheck; they are looking for purpose, flexibility, and a work culture that gets them. If businesses want to bring in the best and brightest from this digital- savvy, socially-conscious crew, they must ditch the outdated playbook and meet Gen Z where they are. From workplace vibes to tech-driven communication, attracting this generation is all about authenticity, innovation, and a fresh approach. So, if you are ready to level up and make your business Gen Z-friendly, here is how to do it right. 

7 Ways Business People Can Attract The Gen Z To Join Them 

1. Keep It Real With Authenticity And Transparency 

Gen Z can spot fake vibes from a mile away, so if businesses want to attract them, they need to keep it real. No corporate fluff, no outdated buzzwords—just straight-up authenticity. This generation values honesty, whether it is in company values, leadership, or day-to-day operations. If your brand says it stands for something, back it up with action. 

Transparency in communication, fair policies, and a work culture that actually aligns with what is promised will go a long way. Gen Z isn’t here for performative moves—they want workplaces that walk the talk and keep it 100. 

2. Offer Flexibility—Remote Work And Work-Life Balance Matter 

Gen Z isn’t about that rigid 9-to-5 life—they want options, and businesses that get it will win big. Flexibility is the game's name, whether it’s remote work, hybrid setups, or the freedom to create a schedule that makes sense. 

Work-life balance isn’t just a perk; it is a must. If a company expects Gen Z to bring their A-game, they have got to respect personal time, side hustles, and mental resets. The old-school “clock in, clock out” mindset won’t cut it—give them the space to thrive, and they will bring their best energy to the table. 

3. Create A Purpose-Driven Company Culture 

Gen Z isn’t just chasing paychecks—they want to be part of something real. A purpose-driven company culture is a magnet for this generation because they ae looking for work that actually means something. They want to know if their efforts contribute to a bigger picture: sustainability, innovation, or making a genuine impact. 

If a company’s mission is just words on a website with no action to back it up, Gen Z will scroll right past. Businesses that create a culture of purpose—where values aren’t just preached but practiced—will attract a crew that is ready to bring passion, creativity, and fresh energy to the table. 

4. Embrace Tech And Digital-First Communication 

If businesses want to bring in Gen Z, they need to stop fighting the future and start living in it. This generation was practically raised on WiFi, so outdated systems and clunky communication just won’t cut it. Forget endless email threads—Gen Z thrives in fast, efficient, and digital-first environments. Keep Slack, Zoom, and project management apps quick and seamless. 

And let’s be real: if a company still thinks meetings that should be an email are the move, Gen Z is already halfway out the door. Tech-savvy, connected, and always a step ahead—meet them where they are, and they will bring that energy right back. 

5. Prioritize Growth Opportunities And Skill
Development 

Gen Z isn’t about staying stuck in one spot—they want growth and it fast. If a company doesn’t offer room to level up, they’ll bounce before their first work anniversary. This generation values skill-building, mentorship, and career moves that actually make sense. 

They are not here for empty titles or years of waiting for a promotion—they want clear pathways to success, workshops that actually teach something useful, and leadership that invests in their potential. Businesses prioritizing professional development, upskilling, and real career mobility will lock in a Gen Z workforce that is motivated, ambitious, and ready to bring fresh ideas. 

6. Foster A Diverse, Inclusive, And Collaborative Environment 

Gen Z isn’t here for outdated workplace norms—they want spaces that actually value diversity, inclusion, and collaboration. A workplace that welcomes different perspectives encourages open dialogue, and creates a sense of belonging is exactly where they will thrive. They are all about teamwork, fresh ideas, and a work culture where everyone’s voice matters. 

Just like they are redefining work-life balance, they are also shaping a new era of workplace culture that is open, fair, and forward-thinking. And let’s be real: the same way they gravitate toward the best non alcoholic seltzers for gen z, they are drawn to companies that keep it fresh, inclusive, and built for the future. 

Engage with them where they are—on social media and beyond If businesses want to recruit Gen Z, they need to stop waiting for résumés to roll in and start showing up where this generation actually hangs out—social media. Job boards are cool, but let’s be real: Gen Z is scrolling social media apps, not digging through corporate career pages. 

They want to see brands that get them—engaging content, behind-the-scenes culture, and real employees sharing real experiences. If a company isn’t active on social media, it is basically invisible to them. Meet them where they are, keep it fresh, and show them why your workplace isn’t just a job—it is a vibe. 

7. Why Should Business People Attract Gen Z To Join Them? 

Gen Z isn’t just the future of the workforce—they are already reshaping it. This generation brings fresh ideas, digital fluency, and a no-BS approach to a work culture that challenges outdated norms. They are innovative, adaptable, and value-driven, which means businesses that bring them in aren’t just hiring employees—they are securing forward-thinkers who can push the brand to new heights. 

If companies want to stay relevant, they need the energy, creativity, and problem-solving mindset that Gen Z brings to the table. Ignore them, and you risk falling behind. Embrace them, and you are building a workplace that is fresh, dynamic, and built to last. 

Wrapping Up 

Attracting Gen Z to the workplace isn’t about flashy perks or tired recruitment tactics—it is about meeting them where they are and giving them something real to believe in. They want purpose, flexibility, growth, and a work culture that actually walks the talk. Businesses that keep it authentic, embrace digital-first communication and create an inclusive, forward-thinking environment will be the ones that win over this game-changing generation. The future of work is already here, and Gen Z is leading the charge.

Branded Workwear Benefits For Start Up Businesses

With traditional forms of advertising slowly losing their popularity amongst both the public and professionals alike, new and exciting advertising mediums have begun to dominate, and one of the most recent examples of this is branded workwear. 

The fast-growing enterprise phenomenon, although suited to an extensive range of different industries, is especially beneficial for start up businesses looking to widen their customer reach and increase brand awareness– but why? 

It Is A Subtle Yet Powerful Form Of Advertising 

Branded workwear is one of the most cost-efficient, compelling forms of advertising. By promoting your business, services and products with branded embroidered workwear, customers become familiar with your brand. Exploring Bas1 Group Branding Services (or services from similar companies) can help businesses design and produce professional branded workwear that maximizes visibility and reinforces brand identity.

Don’t underestimate the power of brand exposure – the more an individual interacts with and sees your brand name, the more likely they are to take advantage of what you have to offer. Whether we realize it or not, we have all been subject to this savvy form of advertising at one time or another. 

If you see a TV advertisement for a fast food chain, then you get into your car and hear a radio advertisement for the same chain, and later you see a billboard advertising that fast food company, before you know it you’ll be chomping at the bit to get your hands on a juicy burger. 

Well, branded workwear works in the same way (minus the tasty burgers). The more you expose your potential customers to your brand, logo and message, the more likely they are to buy your products once they are ready to make a purchase. This is because over time, they have been exposed to your brand so much that when they need a service, they immediately think of yours. 

Branded workwear can also help to convert the uninterested and disengaged into some of your most loyal customers. If someone sees your employees wearing their branded workwear and promoting your building business for example, they may start to think about that loft conversion or conservatory extension they have yearned for months. 

And if you display a phone number or email address on your workwear, then customers can quickly and easily get in contact with you and employ your services. With a simple garment promoting your brand, you can build a community of loyal and returning customers. 

Branded workwear doesn’t just have to be worn during work hours, as your employees can simply showcase your brand during their day-to-day activities and maximize exposure just by wearing their uniform. 

When it comes to branded workwear, people don’t feel like they are being bombarded and overwhelmed with promotional efforts like they may do with traditional forms of advertising, and instead this subtle yet powerful approach is more likely to foster popularity and win business (something especially important for new start ups). 

It Inspires Employees And Creates A Sense Of Belonging 

Employees are the face of your brand, and without them your business simply couldn’t operate efficiently. It is therefore of the upmost importance that you make an effort to create an environment where employees feel valued as a part of a team, and branded workwear does a great job of achieving this. 

If every member of staff wears the same branded uniform, a sense of belonging and community spirit is created, meaning everyone can work together in harmony to fulfil their duties to the highest possible standard. It is however worth mentioning that giving employee’s room to express individuality is important, and you should provide different branded garment options to suit everyone’s style. 

Furthermore, branded workwear helps to inspire and motivate employees. If your employees are proud to work for your company and proud to showcase the brand through their workwear, then this will resonate with customers and fellow employees. 

If you supply members of staff with comfortable, high-quality workwear, then they are likely to carry out their tasks to a high standard and in turn, this increases the overall efficiency of your business – it’s a win-win! 

The professional pride and positive ethos amongst employees created with branded workwear is especially important for start up businesses, where members of staff may not be familiar with each other. 

You can even add an extra special touch to your branded workwear by having each employees name embroidered on their garments. This will not only prompt conversation between employees, but it will also instill a sense of trust and familiarity amongst customers and clients as they feel more at ease. 

Branded Workwear Lends Itself Perfectly To Start Up Businesses 

Whether you choose to personalize your embroidered polo shirts, fleeces or jackets, branded workwear creates the consistency and dependability that both prospective and current customers rely on when choosing to return to your business and take advantage of the services or products you offer. 

Most garments can be embroidered, and it isn’t as costly as you might think. So shop today and win more business for your start up!


I hope you enjoyed this article about why branded workwear offers important benefits for your company.

Interested in reading more articles about lean startup living? 

Read My Related Posts: 

- How To Maintain Company Culture During Business Growth 

- The Positions That Must Be Filled For Company Success

More Lean Startup Life Lessons Below

How To Lift Employee Morale During A Crisis

The mental health and well-being of your employees should be a priority right now if it wasn’t already. The coronavirus panic has made things very difficult for a lot of them, and they need your support now more than ever. Morale issues were already a big problem for companies before the pandemic and they are a challenge that many businesses will have to concentrate more of their time and resources on. Here are a few tips for lifting your team’s morale during the coronavirus crisis. 

Show That You Care About Their Safety 

The first thing you have to do is make sure that you show them that their safety is a priority. You have to make sure that you have clear protocols in place and that everyone follows them. You don’t have to stick to CDC or your state’s guidelines either. If you want to enforce things like mandatory PPE or a sneeze guard even if they are not mandated by your local government, go ahead. This will show your commitment not only to your employees, but the public as well. 

If you don’t have sneeze guards already, we suggest you look for a sneeze guard company that will be able to build custom guards for you. They will be able to provide partitions for office spaces or to protect client-facing employees. 

Consider Going Hybrid Instead Of Fully Remote 

A lot of businesses have decided to go either fully remote for their operations, or for a hybrid workplace. Hybrid workplaces are the best for morale as they allow your employees to choose the best environment for them. Some may feel isolated working from home, and it can start eroding their motivation and morale. Allowing for hot-desking with proper social distancing also allows for better cooperation and teamwork. This working arrangement could also outlive the pandemic and allow you to give your employees the freedom to work from whichever setting they prefer. 

Stay In Touch 

If you decide to go remote, you have to make sure that you keep your team in the loop all the time. You also want to let them know of any milestones or accomplishments the business has made. You still want to make them feel like you’re working as a team. You want to congratulate your whole team, but also individual performers. You have to let them know how valuable they are to the team and how much you need them. On the other hand, you also want to speak with those who may be falling behind. While in some cases, it might be because of morale issues, you also have to be able to tell when it is a lack of effort. Some employees might not be the best suited to this format since they need constant reinforcement. These are the ones you will need to keep your eye on the most for your workers. 

Maximize Morale

There are plenty of things that you can do to keep your employees engaged during those difficult times. The first is to make sure that you let them know that you are there for them. When you show your employees you actually care, it can help to maximize morale as much as possible in the new normal.

Shopping Habits: How A Need It Now Culture Is Shaping The Way Companies Do Business

Having a competitive edge over a rival business means staying afloat and exceeding expectations. One way to ensure you have that much needed competitive edge is to fully embrace digital transformations. 

Social media and the mass adoption of digital world have progressed so much that marketing any business despite how large or big it is, has never been easier.

Super brands have redefined the way that we think about on demand services via the Internet, making it more convenient for customers to connect with each other, consume content, buy products and receive services faster than ever before. 

And although brands are accustomed to shoppers demanding new products or features that better suit their changing needs, companies are having to adapt to a rapidly changing marketplace as anytime-anywhere convenience is now considered the new normal. 

The rise of a ‘need it now culture’ is prevalent in Britain, and across globe, with mobile devices accelerating the trend as we check devices hundreds of times a day. The instant connection to the world – and companies within it - means that we can get hold of whatever we want, whenever we want. However, as more stuff becomes instantly available, patience levels and expectations have adjusted to suit. 

These sentiments are echoed in a new study by promotional products retailer 4imprint, which reveals the true extent to which the country has become an impatient nation. Findings show: 

• 84 percent of UK adults class themselves as impatient 
• Nearly three quarters (73 per cent) admit they have become less patient in recent years 
• 41 percent said nothing is more frustrating than wasted time 
• 21 percent put their impatience down to getting bored quickly 
• 18 percent said they are so used to getting things instantly from the internet they often expect it in every aspect of life 
• 13 percent said they hate waiting for anything. 

This is causing an unprecedented shift in the way that companies are having to do business with modern day consumers, seeing everyone having to adapt to new ways of working and at a pace consumers demand. 

Evidently, technology, devices and thousands of apps now deliver instant gratification. All you need to do is tap to buy, click and collect or choose how you want it to be delivered. Brands have even set the bar higher with paid services offering deliveries within 24 hours. 4imprint.co.uk offers a next day service on its 24-hour range of promotional products. 

Many companies in the UK have also added services to satisfy demand caused by social media campaigns that encourage people to buy because it’s on trend right now, with users often inspired by an influencer’s Twitter, Facebook or Instagram account. 

Statistics show that the UK is home to world’s third largest ecommerce market with one in five retail transactions conducted online. The stark reality is that technology and businesses must continue to evolve quickly and will dramatically shape the way that we shop in future what with new products and services now at our fingertips.

What The World’s Best Workplaces Have In Common

From creative tech giants to innovative architect companies, there are brands all over the world which are striving to create a positive workplace environment via their offices’ decors and furnishings. But why is this the case? 

Reasons can range from boosting staff morale to gaining a higher level of productivity. Find out why workplace décor can benefit your business and how you can incorporate key interior design trends to enhance your brand. 

Office Life Is Changing

Why is a ‘fun office’ important for a business? Do you really need to be playing games, taking part in activities and being surrounded by quirky interior design features in the office? Well, research shows that, to get ahead, you do. The Centre of Economic and Business Research found that absenteeism costs the UK economy £18 billion in lost productivity, with this figure expected to increase to £21 billion by late 2025. 

It is essential that making the workplace a positive, communicative place if you want to keep your staff’s spirits high. Reports suggest that it can even help combat feelings of anxiety or depression. Mental health charity, Mind, conducted a poll of more than 12,000 workers in 2024, which found that 48% of public sector employees and 32% of private sector workers have taken time off their jobs due to mental health issues. Could creating an environment that promotes happiness, staff welfare and communication help staff members discuss worries and issues before they get to the stage where time off is necessary? 

Workplace Wellness Is A Top Consideration

It's beneficial to push for workplace positivity, both from an employee perspective and for the business as a whole. According to statistics from the Centre for Mental Health, it costs £21.2 billion in lost productivity, £10.6 billion in sickness and £3.1 billion in staff turnover to cover the costs of mental health problems at work. Clearly, there are both personal and financial reasons to support investing in your workplace’s ethos and environment — but where can you get your inspiration? 

Innovative Office Design Trends 

In 2020 there are some great examples of top-quality office spaces. But you don’t have to be global conglomerate or billion-pound company to get in on the trend. Here is a selection of some of the best offices in the world and how they work to boost staff morale and productivity. 

5 Top Workplaces In The World

1. Money 

The £3 million offices for money.co.uk in Cirencester, Gloucestershire, deliver a truly unique and quirky décor. With a gym, games room, cinema, and offer of free food; the emphasis is on fun at this workplace. When it comes to inspiring productivity and communication, the informal seated areas and open-plan design create a sense of inclusivity and participation — perfect for getting the most out of team meetings and encouraging all staff members to voice concerns and suggestions. 

2. Corus Entertainment 

In Toronto, Canada, Corus Entertainment decided to invest £119 million into its headquarters, Corus Quay. Stepping into here in the morning, staff are greeted by giant TVs, board meeting tables inspired by ice hockey, and even a three-storey slide! The designers here have really focused on visual stimulation — swapping the boring for the interesting to boost levels of engagement. 

3. BBC 

In the BBC’s north-west base in Salford, you’ll find a maze of futuristic décor. With security guards monitoring the area on Segways and a quirky combination of bold and bright colours, this office creates a sense of innovation and positivity. There’s also a real focus on collaboration at BBC MediaCityUK, with lots of multi-coloured ‘thought wheel’ chairs that arch over to encapsulate the seated grouped and plenty of comfy sofas dotted around the entire office for quick chats and spontaneous mindmap sessions. 

4. SelgasCano 

You have to see the SelgasCano office in Madrid, Spain, to believe it. Built half submerged in the ground to make the office cooler in summer and warmer in winter, staff are presented with stunning views of the sprawling, tranquil forest every day. As vast open spaces and natural environments often inspire calm and relaxation, this is a nice touch from the designers. 

5. Google Zurich

While the American office for Google is well-known for its quirky design, have you witnessed their Zurich base? Here, staff get free massages and a wine cellar. What’s more, the site is cleverly located near the beautifully peaceful Lake Zurich, making it ideal for mind-clearing nature walks during work breaks. Clearly, thought has gone into de-stressing! 

It appears that relaxation isn’t the only important aspect for Google staff, but socialisation is crucial, too. At 5pm, employees reportedly head to the office bar for drinks, snacks and a catch-up with their peers! 

8 Top Office Trends In Common

1. Innovative Office Design Trends 

The scope is clearly huge when it comes to ways in which to create a positive working environment to encourage productivity, happiness and communication among staff. Here are some tips for transforming your office into a positive and collaborative environment that your staff will enjoy. 

2. Make Your Meeting Rooms Inclusive And Interactive 

If it is key for your company to encourage leadership development it is essential that you choose the correct meeting room design. Instead of drab, small, stuffy rooms; create a selection of spruced-up spaces featuring comfy furniture and big, circular tables to help everyone relax and get involved. Furthermore, to make your meeting rooms truly effective, it is important to integrate modern technology that supports interactive participation. For example, high-quality audio systems ensure clear communication, and seamless video conferencing connects both in-person and remote participants. 

To achieve this comprehensive setup, you might consider partnering with reputable commercial audio visual integration services that can tailor solutions that meet the specific needs of your workspace.

3. Create Spaces For Relaxation 

No matter how small your office space is, there is always room to create a ‘time-out’ zone. A few comfy chairs and perhaps a selection of books and magazines will suffice. If possible, you could hook up a TV or even buy a table football stand. 

4. Invest In Positive Colours 

Do you want to promote positivity? Warm and ‘happy’ colours, such as orange and yellow, can do just this, so, consider painting your office or purchasing furniture in these shades. According to research, blue and green promote relaxation and calm, so perhaps make your communal zones these shades to help staff unwind on their breaks. 

5. Go For An ‘Open Plan’ Office Environment 

Try to make your office an open plan space in order to promote communication. As Steve Jobs once said: “Ideas don’t happen in the boardroom, they happen in corridors.” Install low dividers instead of walls so that people don’t feel segregated — this can even cut the cost of construction and office equipment. 

6. Make It Unique 

Of course, your space doesn’t necessarily have to be as quirky as the examples stated earlier. However, try to choose furnishings and a décor that is personal to your brand and its workforce. Why not let staff customise their desks? This may help them feel more valued and they could bring in items that inspires or calms them during stressful days. 

7. Utilise Visuals 

Avoid the same old plan walls by adding artwork. Customise posters and canvases to drive home your company’s mission statement and show all your staff that they are working towards a collective goal every day. 

8. Offer Office Freebies 

You don’t have to splash the cash on trips abroad. But, that is not to say you can’t treat your staff to something now and then to keep up morale. Anything from free snacks in the communal kitchen to a quarterly team-building exercise outdoors will work towards creating a positive workplace culture that shows employees that you appreciate their efforts. 

Turn Your Workplace Into A Work Of Art

Get inspired by these top workplaces in the world and the trends they have in common. Start planning your office transformation today for a top workplace in the world. Make your workspace wondrous!

Professionalism In The Workplace: How To Make Your Staff Look Sharp

A customer's experience can make or break a business. In fact, the majority of business owners say that improving customer experience is their highest priority.

And professionalism in the workplace is the key to keeping customers happy. But it isn't always easy to know where to start and how to maintain the good habits that help to get you to that point.

We've got you covered. Read on for a guide to increasing professionalism in the workplace and the top ways to make any staff look sharp.


Why Professionalism In The Workplace Matters

A company's staff can dramatically impact a business' bottom line. Some studies suggest companies lose more than $60 billion to poor customer service alone.

And getting employees to act professionally can help fill a big gap in productivity. Some statistics show as much as 85 percent of employees don't reach their workplace potential.

Promoting professionalism in the workplace can get everyone on the same page and improve the whole work environment.

But a lot of employees and leaders simply don't know how to be professional. Here are five surefire ways to create sharp staff members.


1. Get The Entire Staff Involved

Workers are at their best when they can make meaningful contributions. Giving them opportunities to show their stuff can provide purpose and get them to care about the business.

Some good ways to do this are forming committees or special projects. When staff are engaged and care about the business, they will look crisper to customers.


2. Give Staff Credit For Accomplishments

It might seem better for managers to grab glory for themselves. But giving employees credit can make them feel like a meaningful part of a team.

It's also a good way to earn loyalty from staff. When they start seeing the good things they do, it will be easier for them to see their mistakes. And accountability is key to being professional.


3. Promote Strong Ethics In The Workplace

Being professional is all about ethics. And that means companies should have clear ethical expectations for both the business and staff.

Don't just assume employees know how to be professional. Instead, set up meetings or conferences to clearly let them know what behavior is good behavior.


4. Encourage Employees To Dress To Impress

Full suits might not be appropriate for every workplace, but the staff's dress code can make them look and act professionally. Employees should look clean, crisp, and promote company messages through their attire.

A good way to give employees a uniform look is through name badges. Interested managers can check out online experts to learn more about professional employee badges. And there are big benefits to branded workwear.

But if the company has uniforms, make sure they fit and are sending the right messages to customers.


5. Set A High Bar And Show It Off

One of the best ways to being professional is going above and beyond expectations. But that's hard to do if the employee standards aren't clear.

And unclear expectations are a huge problem. One study, spanning more than a million workers, found only around half knew what was expected of them.

The best way to fix this problem is to clearly communicate expectations from the first day on the job. That will ensure professionalism in the workplace is an expectation daily.


Get More Customers Through The Door

These top five tips are sure to help any business promote professionalism in the workplace. But workplace professionalism doesn't matter unless customers are coming in the door.

How To Keep Company Culture Thriving In A Growing Business

The “startup company culture” is a unique mindset, often regarded as a coveted thing. It’s the lifeblood of the company defined by core values such as transparency, openness and high risk-taking turned into innovation. What sets smaller startups apart from big corporations is not just their size, but the focus on an organic team structure and creative problem-solving rather than a rigid hierarchy. 

In the beginning, startups come with no set identity, no legacy or predetermined understanding of what the company is. Airtame started as a 5-man mission in 2014. Since then, we’ve grown both in manpower, size and capacity. We are now over 75 people across several offices in different countries, we employ people from all nationalities and backgrounds, and in all of that, we try to maintain the mindset we started out with. 

We’re acutely aware that some of the adaptability gets lost if the company culture isn’t built to withstand the transition from small startup to scale-up and beyond. In essence, we should never forget where we came from to stay on the right path. That’s why we keep these core values in mind as we go forward. 

Care Deeply For The People You Bring Onboard 

The cultural fit is and will always be the defining factor when bringing new people onboard. We would rather cultivate a particular set of skills than try to establish the right, cultural fit after employment. But recruitment is one thing, maintaining and developing talents is another. We’ve developed a rigorous onboarding process that ensures all employees are aligned around a unified set of goals and company values. 

New employees are encouraged to draft out their job descriptions and tasks involved for the job, and that creates a certain sense of autonomy from the very beginning. Part of our onboarding process includes mandatory customer success training as well as a thorough technical walkthrough of the product. It ensures a general understanding of where we come from, the challenges that lie ahead and what we should focus on to reach our goals. But besides a practical upside, it helps employees understand other areas of expertise and knowledge they may then apply or rely on. Should their knowledge not suffice, team members know that there are other employees ready to aid them. 

Over-Invest In Relationships 

What does “over-invest in relationships” mean? In short, it means that Airtame cares. You often hear that startups see themselves as “one big family”. We aren’t that. We consider ourselves a sports team. The best sports teams in the world have warmth between them, but focus on performance and winning together. Families fight. We don’t have time for that. 

Having well-established relationships with the team allows for better relationship-building with customers. Every employee is encouraged to take time out and chat with customers that might be having troubleshooting issues, or potential customers that want to figure out if Aritame is right for them. We wouldn’t be able to do this so effectively if it weren’t for the open and supportive approach we build our internal team on. 

Focus On Outcome And Not Time Spent 

Top talent won’t stay for long if working conditions aren’t to their liking. We offer fluid work hours and remote working, and we set aside time for hobby projects. Overall, we spent a lot of time and engagement on socializing. We host hackathons once per quarter and encourage time spent on other things not company-related. We also arrange a workathon every year in a different (preferably sunny) location for a change of scenery and the chance to bring everyone together. 

We currently have people permanently located in 8 places all over the world. The different time zones and perspectives help drive our global focus and keep us on our toes with development work. 

To optimize our working environment, we are in the process of reconsidering our whole employee package and ask upon the wider team for input on what we can do to better their experience working at Airtame, and continued loyalty. 

Be Ambitious Without Sacrificing The Culture 

We want to maximize growth, but only as long as our culture can withstand it. The obvious objective for us is to continue to sell more Airtame solutions, but for us, success is not only measured by the number of products sold. We set aggressive growth goals, but only if we can use it to drive employees. 

Last year, we doubled our revenue, and our strategy for this year is to do the same. It will be tough to accomplish, but that sets the bar high for our ambitions and keeps the team motivated. We never lose sight of the cultural fit to keep churn rate low and ensure that the company culture is still able to absorb new team members. 

There is no correct answer to how fast-scaling startups stay nimble and agile, while staying true to their roots. We find that staying open to change, and helping shape it, keeps us prepared for the challenges ahead. That's the Airtame advantage!


I hope you enjoyed this article about how to keep company culture thriving in a growing new business.

Interested in reading more articles about building a business? 

Read My Related Posts: 

- The Positions You Need Filled For A Successful Company 

- How To Analyze And Reduce Customer Churn

- Why Your Company Needs Wireless Screen Sharing

More Lean Startup Life Lessons Below

The Pros and Cons of a Bring Your Own Device Policy

Go around to most corporate offices around the U.S. and you'll see people hovering over Windows machines regardless of what types of system they use at home. While many consumers prefer Mac over windows, most companies don't have the money to support that many Macs. That's where the modern bring your own device policy comes in to save the day and allow workers to use a system that works for them.

Here are five things you need to know before you choose to implement a BYOD policy at your office.


1. Save Money

If you want to ensure that you can save money on setting up and staffing your workplace, there are few options when you need to have the essentials. However, when your staff can provide many of the essentials on their own, it helps take some of the burdens off of your shoulders. A BYOD policy helps to curb costs.

When your staff brings in their own devices, you don't have to worry about the cost of maintaining and keeping their devices in working order. However, if you want to encourage this, you can help by offering some resources and assistance.

Some employees might want you to help subsidize their devices or at least a portion of the costs. If you can even offer them a group purchasing discount on devices that they'll then own, you can get them to take care of most of the cost. If you additionally offer some help with paying for the cost of repairing or maintenance, you can encourage BYOD.


2. Compatibility Issues

One of the major problems with BYOD that's going to haunt every company is the need for compatibility. When you don't provide everyone with the same machine, equipped with the same software, using the same operating system, conflict will happen.

However, if you're in the tech world, you know this is much more like what the real world looks like. If you're using a tool or designing software that's meant for public consumption, it has to work for absolutely everyone for it to have real value. Otherwise, you're going to limit the number of people who can use your system.

Compatibility issues aren't the end of the world. By finding tools and systems that work for the majority of your staff, you can eliminate worry about conflict or failing compatibility. While some of your staff members might gripe at having to use a tool or system that's unfamiliar, you need to make decisions for the greater good of your team.


3. Security Problems

One of the issues with BYOD policies is that most workplaces need to implement an MDM policy in kind. A mobile device management policy requires employers to implement some severe restrictions on how their employees can use their mobile devices. When you're trying to ensure that your workplace data is secure, you need some control over the devices on your network.

This could be irritating to some of your staff and cause them to choose to use the standard device that the rest of the staff is using. If they won't comply with your security needs, you may have to supply tools for them to use. 

Managing security solutions is vital in the modern era. Your data and any customer data that you store on your system is one of your most valuable resources. It's as valuable as gold or oil in the modern era.

If you struggle to manage security at your office, a BYOD policy might not work for you. However, if you have the resources and access to a cybersecurity expert, you could maintain this policy.


4. Cables and Cords and Everything Else

One of the issues that many business owners forget about when it comes to working with a multitude of systems is the physical incompatibility. Your staff might be bright, clever, and talented, but they might forget their chargers and cables from time to time. That means you'll have to front the costs for many of these items.

In most cases, they won't cost you very much. However, when you're dealing with proprietary items—ahem, Mac—you'll have to shell out a lot more for lots of little dongles. Expect those little dongles to get "misplaced", broken, or taken home "by accident".

The hidden costs of a BYOD policy are many and preparing for mistakes that your staff is going to make can cost you a fair amount of money. While these items might be small at any given point, they'll add up to big bucks over time.


5. Expect Data Complaints

When you have staff using their own devices, they're going to need to maintain connectivity at all times. While you might have a strong and powerful wireless network, it's never going to be 100% perfect. That means that your staff could be using their own data plans at times.

If you have them working from home, working remotely, or working from some kind of event or trade show, they'll be on their own. They'll be burning through their own data, which can add up quickly when sending lots of information around.

While a few emails shouldn't be a cause for complaint, if you have to use a hefty CMS at your office, it's going to eat up your staff's data in a hurry.

For more tips on implementing a policy, see what other brands are using for BYOD and MDM policies.


A Bring Your Own Device Policy Is a Blessing and a Curse

There is such a variety of pros and cons to a bring your own device policy that there's no one-size-fits-all solution. Every business needs to decide what's going to work best for them before implementing any solution. When it comes to a bring your own device policy, the only good solution is one that makes your staff happy and productive.

If you want to make sure your BYOD workers stay productive when working from home, check out our guide for tips.