How Can Business People Attract Gen Z To Join Them?

Gen Z isn’t just stepping into the workforce—they are redefining it. This generation wants more than just a paycheck; they are looking for purpose, flexibility, and a work culture that gets them. If businesses want to bring in the best and brightest from this digital- savvy, socially-conscious crew, they must ditch the outdated playbook and meet Gen Z where they are. From workplace vibes to tech-driven communication, attracting this generation is all about authenticity, innovation, and a fresh approach. So, if you are ready to level up and make your business Gen Z-friendly, here is how to do it right. 

7 Ways Business People Can Attract The Gen Z To Join Them 

1. Keep It Real With Authenticity And Transparency 

Gen Z can spot fake vibes from a mile away, so if businesses want to attract them, they need to keep it real. No corporate fluff, no outdated buzzwords—just straight-up authenticity. This generation values honesty, whether it is in company values, leadership, or day-to-day operations. If your brand says it stands for something, back it up with action. 

Transparency in communication, fair policies, and a work culture that actually aligns with what is promised will go a long way. Gen Z isn’t here for performative moves—they want workplaces that walk the talk and keep it 100. 

2. Offer Flexibility—Remote Work And Work-Life Balance Matter 

Gen Z isn’t about that rigid 9-to-5 life—they want options, and businesses that get it will win big. Flexibility is the game's name, whether it’s remote work, hybrid setups, or the freedom to create a schedule that makes sense. 

Work-life balance isn’t just a perk; it is a must. If a company expects Gen Z to bring their A-game, they have got to respect personal time, side hustles, and mental resets. The old-school “clock in, clock out” mindset won’t cut it—give them the space to thrive, and they will bring their best energy to the table. 

3. Create A Purpose-Driven Company Culture 

Gen Z isn’t just chasing paychecks—they want to be part of something real. A purpose-driven company culture is a magnet for this generation because they ae looking for work that actually means something. They want to know if their efforts contribute to a bigger picture: sustainability, innovation, or making a genuine impact. 

If a company’s mission is just words on a website with no action to back it up, Gen Z will scroll right past. Businesses that create a culture of purpose—where values aren’t just preached but practiced—will attract a crew that is ready to bring passion, creativity, and fresh energy to the table. 

4. Embrace Tech And Digital-First Communication 

If businesses want to bring in Gen Z, they need to stop fighting the future and start living in it. This generation was practically raised on WiFi, so outdated systems and clunky communication just won’t cut it. Forget endless email threads—Gen Z thrives in fast, efficient, and digital-first environments. Keep Slack, Zoom, and project management apps quick and seamless. 

And let’s be real: if a company still thinks meetings that should be an email are the move, Gen Z is already halfway out the door. Tech-savvy, connected, and always a step ahead—meet them where they are, and they will bring that energy right back. 

5. Prioritize Growth Opportunities And Skill
Development 

Gen Z isn’t about staying stuck in one spot—they want growth and it fast. If a company doesn’t offer room to level up, they’ll bounce before their first work anniversary. This generation values skill-building, mentorship, and career moves that actually make sense. 

They are not here for empty titles or years of waiting for a promotion—they want clear pathways to success, workshops that actually teach something useful, and leadership that invests in their potential. Businesses prioritizing professional development, upskilling, and real career mobility will lock in a Gen Z workforce that is motivated, ambitious, and ready to bring fresh ideas. 

6. Foster A Diverse, Inclusive, And Collaborative Environment 

Gen Z isn’t here for outdated workplace norms—they want spaces that actually value diversity, inclusion, and collaboration. A workplace that welcomes different perspectives encourages open dialogue, and creates a sense of belonging is exactly where they will thrive. They are all about teamwork, fresh ideas, and a work culture where everyone’s voice matters. 

Just like they are redefining work-life balance, they are also shaping a new era of workplace culture that is open, fair, and forward-thinking. And let’s be real: the same way they gravitate toward the best non alcoholic seltzers for gen z, they are drawn to companies that keep it fresh, inclusive, and built for the future. 

Engage with them where they are—on social media and beyond If businesses want to recruit Gen Z, they need to stop waiting for résumés to roll in and start showing up where this generation actually hangs out—social media. Job boards are cool, but let’s be real: Gen Z is scrolling social media apps, not digging through corporate career pages. 

They want to see brands that get them—engaging content, behind-the-scenes culture, and real employees sharing real experiences. If a company isn’t active on social media, it is basically invisible to them. Meet them where they are, keep it fresh, and show them why your workplace isn’t just a job—it is a vibe. 

7. Why Should Business People Attract Gen Z To Join Them? 

Gen Z isn’t just the future of the workforce—they are already reshaping it. This generation brings fresh ideas, digital fluency, and a no-BS approach to a work culture that challenges outdated norms. They are innovative, adaptable, and value-driven, which means businesses that bring them in aren’t just hiring employees—they are securing forward-thinkers who can push the brand to new heights. 

If companies want to stay relevant, they need the energy, creativity, and problem-solving mindset that Gen Z brings to the table. Ignore them, and you risk falling behind. Embrace them, and you are building a workplace that is fresh, dynamic, and built to last. 

Wrapping Up 

Attracting Gen Z to the workplace isn’t about flashy perks or tired recruitment tactics—it is about meeting them where they are and giving them something real to believe in. They want purpose, flexibility, growth, and a work culture that actually walks the talk. Businesses that keep it authentic, embrace digital-first communication and create an inclusive, forward-thinking environment will be the ones that win over this game-changing generation. The future of work is already here, and Gen Z is leading the charge.

What To Know About Video Production Hiring

When it comes to producing video content for your organization, reviewing professional video production companies like https://www.standbyproductions.co.uk/ is the right move to help produce video marketing content that will drive your business forward. Here are three key things to keep in mind when considering professional video production services.

It would seem that given today’s social media environment, video production is a requirement for every organization as videos are an effective avenue to reach audiences across any number of devices today. Videos are everywhere, be it TV, the internet, tradeshows, social media and outdoor communications - the fact is to successfully leverage video organizations need a comprehensive strategy. 

Why has video become so popular? Well, videos are engaging, effective and detailed, making it possible for organizations to convey their message typically in a span of 2 to 3 minutes. Further, creative video production can either be done in-house or outsourced to companies which offer professional video production services. 

In-house production has its downsides, mainly increased production cost and process. You need to have a dedicated film production team, pay them, buy all the equipment and even accommodate travel, production expenses, and equipment maintenance. To that end, to alleviate a lot of those headaches it’s often better to work with a professional corporate video production partner, who can offer video production services for a flat fee. These video production companies have the experience to guide you through the process both from a creative and technical aspect; all with an eye on helping your organization produce quality corporate video content. 

As you think about integrating video into your corporate communication, marketing, and PR plans let’s look at what to consider when you think about brand film production. Here are key aspects to keep in mind when you think about hiring these video production companies - and how to find the right video production service for your organization. 

1. Define Video Production Requirements 

Before starting the video production, you get to play a major role in ideating the video. Ideation includes deciding the message to be conveyed, the target audience, the way the idea has to be delivered, and the video format (live action, interview, B-roll, animation, social media live vids, or some other type of corporate film or brand film). Before you approach professional video production companies, make a list of your requirements. This will help the conversation and allow each video production company to share insights into their services and how they can deliver your requirements. In a nutshell, these requirements will allow the video production company to ensure the right solutions are in place to allow your organization to have a successful video production project. 

2. Research And Shortlist Candidate Companies

Once you have defined your requirements, make a shortlist of all the video production companies that can handle your production. Speak with these video production companies and ask about their fee structure, timelines, and learn about their approach to corporate video production. Gauge how well they are suited to meet your needs, do they have the right experience, and can you see working with these people on an on-going basis to produce your corporate video production? This analysis will enable you to compare Apples to Apples and know all of the particulars before you choose the right video production company for your project. 

3. Review And Select Quotes

Once you have shortlisted two or three video production service providers and requested a quote. It is time to review the quotes provided - compare the number of cameras involved, what size crew they are proposing to use, do they understand your story, what is their proposed timeline is to complete and deliver your corporate video production. 

Once you are ready to move forward with the video production project, reach out to the video production company to begin the process. We recommend that you ask the selected video production company for a full scope of work in writing with their formal quote to eliminate the potential for budgetary or delivery surprises at a later date. Also consider how to edit and optimize these videos for social media platforms such as YouTube, Instagram Reels, Facebook, TikTok, and more.


I hope you enjoyed this article about what to know about video production before hiring a professional or company.

Interested in reading more articles about video marketing? 

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- How To Make The Best Out Of A Time-Lapse Video

- Use Video Marketing To Keep Customers Content

More Lean Startup Life Lessons Below

4 Positions You Must Fill At Your Startup Successfully

Starting a new business involves a lot of hard work and commitment. The entire process can be very overwhelming and can be even harder if you do not have the right people working with you. While a start-up company may not afford to hire a lot of people at the beginning, few positions need to be filled so that the business may grow. The first people you hire in the lean startup you started will set the tone of your business, which is the reason you must do your best to recruit a reliable team. 

Here is a list of basic positions that you need to fill for your business to succeed. 

1. Administrative Employee 

With a new business, you will need someone to handle people’s inquiries and ensure that everything at work is functioning well. As an entrepreneur, you will have a lot of things to handle both inside and outside the company when it is new and when you are away you will need someone to coordinate everything else. The administrator will ensure that every department in the business is working well, receive calls professionally and order office supplies in good time to avoid stoppage of work. 

2. Finance Representative 

Many start-up entrepreneurs do not consider hiring accountants because they feel like they can manage their little capital on their own. However, this is very wrong because poor cash flow management is one of the reasons why many startups fail. The finance representative you get will not only help you to manage your initial capital responsibly but also look for financial aid when need be. Sometimes you may even require to consult a third party when it comes to financial matters and based on the consulting definition; you will benefit from an experts advice. A full charge bookkeeper is also an important employee that will also help you set realistic goals and also provide reports on the same. 

3. Head Of Marketing 

In every business, whether it is a start-up company or established business, marketing has always been an essential function. You must fill this position in your startup business so that the creation and implementation of marketing plans and strategies is done properly and at the right time. He will also assist you to identify your target market, prepare marketing messages, test your products and oversee product promotion and advertisement. When it comes to launching your brand, you can also consider hiring a marketing consultant so as to do it properly and effectively. However, you need to understand what is consulting because you will not rely on the services of a consultant always. When hiring an in-house marketer, consider someone you understand internet marketing because, in today’s digital world, almost everyone rushes to the internet when in need of shopping. 

4. Customer Care Representative 

Customer care function must be topnotch especially with your new business, and therefore you must find someone who will handle your customers properly. Most new entrepreneurs tend to attend to their customers in their free time, but unfortunately, when customers feel like they are being ignored, they take their business somewhere else. It can be hard to acquire new customers, but if you can’t manage to retain the ones you have, your marketing efforts will always be in vain. Your customer care representative will act as a consultant and going by consulting definition, or if you know what is consulting, he must have extensive knowledge of your brand and how the business operates. When customers feel valued, they will always want to come back for more services from you. 

Conclusion

If you have that brilliant idea and have gone out of your way to establish it as a startup company, consider using some help from knowledgeable people in different functions. For startups, fill a few positions as described above and these people will help you transform your idea into a successful business. 


I hope you enjoyed this article about positions you want to fill within your lean startup to make it successful.

Interested in reading more articles about lean startup success? 

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- All About Project Management

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Why Companies Can't Find New Workers To Hire And Startup Solutions

More than 8 million job opportunities remain open in the United States, yet millions of people remain unemployed. Currently, there is a higher demand for workers to increase productivity and hopefully revive the U.S economy than at any time in recent memory. Yet surprisingly, the unemployed population is not attempting to fill the open opportunities. The trend is finally starting to change, but it's still a glaring problem for the American economy for now and future months.

For various reasons, adults in this group, skilled and unskilled, are hesitant to return to work or look for new jobs. Because of this, many companies are finding it difficult to find new workers to fill their job openings. The question many of us are asking is why are new employees tough to find and what can be done about the hiring shortage? 

Reasons Why It Is Difficult To Find New Hires 

These are the reasons why it's harder to hire right now despite a high number of people still out of the workforce.

1. Government Unemployed Benefits 

One of the most commonly cited reasons for our current underemployed issues is government aid. Unemployed benefit payments are suspected to be contributing to an unwillingness among unemployed persons to find new jobs. The federal benefits are funds offered to unemployed persons in the United States to help them afford basic requirements. This benefit policy has been helpful, especially to workers who are fired, laid off, or retired during the pandemic. Without the unemployment benefits, many families would be struggling to provide basic needs. 

However, the increase in unemployment benefits has made work less appealing to those at the bottom of the income bracket. Why go to work, and potentially be exposed to a deadly virus, when you can make as much or more staying safe at home? But unemployment extras and other financial protection benefits have ended or are ending soon, which will soon cause more people to re-enter the workforce out of necessity.

2. Fear Of Getting Infected With Covid-19 

Many businesses were forced to lay off employees while others closed down due to the pandemic. Fortunately, the infection rates went down, and many states opened up businesses by lifting restrictions. However, despite the mass Covid-19 vaccination in the United States, people are still fearful of contracting Covid-19. The pandemic has claimed many lives, and the emergence of Covid-19 variants has renewed that fear in many. Even with vaccine rollouts and decreased infections, many potential workers are hesitant to return to the traditional workplace. Thus, it is still challenging for businesses to hire qualified people since they may want to stay home and stay safe. 

3. Lack Of Child Care 

Closed daycare centers and the school also contribute to an unwillingness among people to take new jobs. Since they were closed, or due to financial strife, parents were forced to stay back at home and look after their children instead of working. Even after they opened, a significant number of parents and guardians insist on taking care of their children to ensure they stay safe from Covid-19 infection. As a result, companies seeking to employ more people and adequately supply the demanding market remain with fewer options. It is anticipated the struggle to get interested hires will continue to affect businesses until the pandemic ends and all daycares and schools reopen. 

4. Desire To Get Better Jobs 

Debatably, unemployed individuals are unwilling to engage in the currently open job opportunities hoping they will get better jobs with higher income and better working conditions if they wait. A higher percentage of the jobs currently available are paying low income, and work conditions are not favorable. Individuals with savings or stimulus checks to rely on and survive have no desire to rejoin the labor force only to earn insufficient incomes. Others have come up with various means of generating income without being fully employed. Therefore, they feel dissuaded to take the open jobs until an opportunity they are interested in comes along. 

How To Find New Hire Prospects 

Companies need to strategize on how to get the required qualified workers to increase production and stabilize the U.S economy. It is more manageable to find new hires when you coherently understand why you were previously not finding workers. 

Defensibly, the Government needs to review the federal benefits policy so that some beneficiaries can be excluded to encourage them to go back to work. Furthermore, the business owners seeking new hires should allow workers to work from home or make the workplace safer from catching Covid-19. Additionally, companies should offer better incomes, employee benefits, and favorable work conditions to attract and persuade workers. 

Importantly, companies should note that looking for new prospects from a willing multitude will make their search effective and more manageable. Waiting for potential workers to approach you and interviews can be time-consuming. Luckily, recruiter marketplaces have made it easier to find quality workers effortlessly. In a recruiter marketplace (ex. high5hire.com), you streamline your business using various approaches and select the best candidates. The recruiter marketplace connects quality workers to open jobs. People searching for jobs from digital platforms can find your company easily in a recruiter marketplace. 

Hiring Help

Federal and state governments along with private companies have played a significant role in the lack of new hires in the United States. Therefore, the Government needs to review federal benefits to allow more people to take open jobs willingly. On the other hand, companies should increase wages, employee benefits and be aggressive in using recruiter marketplaces to find new prospects. A sufficient supply of employees will lead to increased production and a better economy.