How Cloud Hosting Can Benefit SEO

ways cloud hosting benefits search engine optimization google seo organic traffic

The techniques for arriving at a decision to buy a product online have changed, on account of web browsing choices. In this kind of circumstance, the detectable quality of that logo and thing is of prime exemplification. By and by, when we state detectable quality, we suggest unquestionable for an application request. For any web crawler to take its customers to its most extreme mammoth fit is SEO (Search Engine Optimization). In any case, enable us to never again disregard, the programmed global also has some shrouded dangers near appearance. This is the thought process choosing a top-notch encouraging affiliation which could grapple just as help with upgrading the analysis on your site page at long last winds up basic. 

Cloud Hosting Basics

Cloud hosting is one such example that most extreme businesses have gotten as hardware or as a programmed strategy to near encouraging their website page. It has empowered organizations to detect secure and center around the execution of their sites as opposed to getting drowsed with stand-out issues. 

Encouraging your business on the cloud influences them to flabbergast central components and this article expects to demonstrate discernment into the ones key added substances with an end goal to empower you to stay inside the focused scene. So let's dive into what those benefits are: 

1. Lifts Page Stack Time (Server Uptime) 

Any site that puts aside lesser probability to stack its pages has an unrivaled search optimization than selective sites. seeing that for a web look for the gadget that is a key parameter in describing how well a web page is showing up while clients are looking down it. At the risk that you will build a website, there is the desire of picking cloud encouraging as an organization to do all things considered. 

Considering cloud hosting anchors the time taken in your website page to stack. that is conceivable in gentle of reality that cloud makes utilization of CDN (Content Delivery Network) that distributions the web pastime through a gadget of worldwide systems to improve the development in a recommendation to build the page stack time. in the end, the stack time of the website page is quick. Basically, cloud encouraging unquestionably impacts your website streamlining. 

2. Shields From Bots 

Cloud hosting ensures that your site online is protected from bots. Bots are harmful automated substance that can contrarily influence your site which as an outcome influences the site design improvement situating. Those applications dispatch strikes on net crawlers and duplicate your net substance as well. Sending cloud encouraging manages these bots. this is a result of, cloud hosting offers inclusion contrary to association spamming bots. It proceeds with developers from taking control over the site and taking, irritating or breaking the functionalities of your page. This is one of the key parts of cloud encouraging when we talk roughly enhancing your site's web search instrument situation. 

3. Territory Specific 

At some point inside the past associations needed their sites to be encouraged from a specific place thinking about what they figured encouraging locally may enhance their request advancement. These days, a significant entire part, most extreme business endeavor has come to surely understood with cloud encouraging this isn't imperative. 

You may have your website page from anyplace in actuality and it will haven't any effect on you hunting down situating. That's because of destinations which can be encouraged on cloud don't have topographically found impressions. as such, independent of regardless of whether your site is a .com, .in, .au or .uk, cloud hosting will serve your region therefore and not utilizing issues. 

4. Utilizing Adaptable Clients 

Today, most customers are getting to sites from cell phones and containers. but, they use cloud-based absolutely organizations to examine by means of sites, spare at the net and go to a choice buy picks too. with respect to search engine optimization, using on these transportable penchants wraps up the objective. this is assuming that close-by streamlining licenses you to appeal network customers. 

In view that cloud hosting joined conditions of the site page stack time, network clients which may endeavor discover actualities through their phones get rapid impacts that organize their interest. close by these follows, encouraging your site on the cloud has a further favored perspective with reference to a shopper who is not unmistakably beyond any doubt to their works of art areas, however, on the other hand, are moreover moving. 

Cloud Hosting Conclusion

Cloud hosting outfits its clients with structure and devices that supply higher decent and execution. What's more prominent, offices that convey cloud encouraging can pay dashboards, gadgets and the board consoles to take full oversight of dealing with their destinations. These pushed units and consoles help sites in updating their request. With those devices, site proprietors and associations can make absolutely unique and incredible strategies for web optimization on Google and other top search engines by means of getting their palms on weblogs and benefactor based donning exercises. 

What is even more noteworthy, they could ponder these logs and sports, take off crucial upgrades of their strategies and perceive how convincing their systems are. All of this helps your website SEO directly or indirectly.

For more tips on how to improve your search engine optimization on Google and other leading search engines, visit a top SEO agency near you. Now it is time to get hosting and get growing on Google!


I hope you enjoyed this article about the ways that cloud hosting can benefit search engine optimization for more Google organic traffic.

Interested in reading more articles about smart SEO strategy? 

Read My Blog Posts: 

- Top Tactical Tips To Boost Business SEO

- How To Drive More Traffic To Your Ecommerce Store 

- Smart Search  Engine Optimization Strategies

More Lean Startup Life Lessons Below

Social Media Marketing And The Importance Of Social Proof

social media marketing importance social proof lean startup life

Do you run a great business? Prove it! On social media that is...

Although most marketers and companies are spending more time than ever on social media marketing, that doesn’t mean reaching potential customers with social selling is easy. The reason it is so challenging for a business to stand out on any social platform is that there is a lot of noise and competition in every industry. Some are more saturated than others, but nearly all industries have caught on to social selling and its undeniable benefits at this point.

Just creating some social media profiles and posting a few updates here and there isn't going to cut it in 2021 like it did 10 years ago. If it was that easy, and followers and website traffic just showed up at your doorstep automatically, then social media management and LinkedIn lead generation companies wouldn't be so critical so social selling success.

Since publishers and businesses across countless industries have realized the opportunity that social media presents, simply posting a few links every now and then on a profile isn’t going to generate meaningful traction. If you want to get real results from social media marketing, it’s important to take a strategic approach. That’s why we want to share four tips that can help you maximize the effectiveness of the time you put into social media: 

1. Less Is More 

While you want to grab people’s attention on social media, what you don’t want to do is overwhelm them with a post that resembles a wall of text. People like social media posts that are short and sweet, which is why research has found that shorter posts can increase engagement by up to 86%. Although fitting everything you want to communicate into fewer words can be a challenge, making this a priority is a proven way to improve your social media marketing efforts. 

2. Curate Content 

It’s always helpful to think of social media as a cocktail party. When you’re in this kind of setting, you generally don’t want to be around someone who only talks about themselves. Instead, you want to be around someone who has a lot of interesting things to say and is also happy to listen. You can give your business this kind of personality on social by curating

While it’s fine to periodically promote your business, focusing on sharing content that will provide value to the types of people you want to reach will help draw them to you. Think of it as you would blog outreach, sometimes it's smart to promote your own content and other times it's wise to share other blog posts. A balanced approach to SMM is best for improving social proof.

3. Use Images And Videos 

Images provide a great way to grab people’s attention without typing a single word. And because all of the major social media platforms have made significant investments in video, it’s definitely worth trying to incorporate video into your overall social media marketing strategy. Sharing images and videos on Pinterest and Instagram is a great way to boost your branding. 

4. Don’t Be Afraid To Share More Than Once 

When a business begins getting active on social media for the first time, it’s generally not hard for them to come up with interesting content to share. But as time goes on, it’s normal to hit points where you feel like you’re out of fresh ideas. The good news is there’s nothing wrong with sharing great posts more than once. The life of a Facebook post is 4-6 hours and a Tweet only 1 so it’s common for only a small percentage of followers to see your posts, sharing more than once will ensure you get the most value out of your best posts.

Why Social Proof Matters

People are constantly bombarded with information whenever they are online. Lots of this information is great, but plenty of this social media information is a waste of time or downright false.

Since people need a way to filter information, one of the ways they can accomplish that is by looking for social proof. Because social proof can directly impact how people view what you’re communicating and selling online, we’re going to look at exactly what social proof is, along with how you can get creative with using social proof: 

An Introduction To Social Proof For Selling Online 

When clients come to us for conversion optimization strategy, social media marketing proof is generally one of the first things we discuss. The reason we put such an emphasis on social proof is it can directly influence whether or not someone makes a purchase. So, while it’s clear that social proof is important, what exactly is it? 

The best way to define social proof is the positive influence that’s created when someone finds out that other people are doing something. The best example of this is a line outside a nightclub. The most common response individuals have to this is thinking the club is in high demand, which in turn makes them want to go in. This is basic human psychology, and you can utilize it to benefit business online as a social media manager.

Ratings on movie review websites are another example. Movies that get kickstarted with positive reviews are far more likely to attract lots of viewers than ones that begin with even just a handful of negative reviews. For businesses selling online, social proof can accomplish two important things. 

First, it shows visitors that they’re not the first person to buy something. This reduces perceived risk and eliminates a common buying obstacle. And second, social proof can show that other people have benefited from their purchase, which creates a positive feeling in visitors and gives them a desire to buy. Reputation optimization is everything on social media.

Get Creative With Your WebSite Social Proof 

The good news about social proof is there are a lot of different ways you can utilize it throughout your website. The first is to add testimonials. These can go on your home and landing pages. When it comes to optimal testimonials, relevancy is important. A photo of your customer and the full name under the testimonial is also ideal. And depending on what you offer, it may make sense to include the customer’s job title as well. 

Case studies are the next type of social proof you can add. This is something you can publish directly on your site and offer as a lead magnet for email marketing or utilize as a combination of both. Social media also provides several really compelling opportunities for social proof. 

Adding a plugin that displays the number of shares for your content, embedding social media posts or displaying how many people are following you on different social sites are all ways to show visitors who come to your website that you’re the real deal! 

Proof Power

Social proof on social media marketing and websites is a crucial part of your overall digital marketing strategy. To make this process even easier, you can add Twitter Chrome extensions or use a social media scheduling platform like HootSuite to maximize your marketing efforts. More social proof will equate to more brand awareness and revenue generation for your business! The proof is in the pudding in 2021! 


I hope you enjoyed this article about social selling and the importance of social proof online for all businesses, whether it's MLM or SMM.

Interested in reading more articles about maximizing marketing? 

Read My Blog Posts: 

- How To Improve Conversions With Call-To-Actions

- Tips To Avoid Making Personal Branding Mistakes 

- All About Real Estate Marketing And Management

More Lean Startup Life Lessons Below

The Perfect Name For Your Startup Is Out There: Here’s How You Can Find It

how to find the perfect name for your startup brand naming

Discover A Powerful Brand Name For Your Budding Startup 

Naming your business is a very important aspect to consider when you are launching your brand. It is typically the primary piece of the business that your potential customers will find out about your brand. A solid and effective name should captivate a target audience and draw in customers while also accurately summing up your brand’s values and identity. 

Even though naming a business can be a challenge for many entrepreneurs, it should not have to be similar to metaphorically stepping off the edge of a cliff while you are blindfolded. If you can follow the three different stages described in full below, you will be able to streamline and organize your name ideas so you can get the most bang for your buck from your business name. 

Outline Your Brand 

When choosing a name, it helps to organize and gather all of your ideas in one central place. All you have to do is create a central document that you can check back to all throughout your naming process. Make sure that you incorporate all of the most important aspects of your brand on this document. Write down elements of your brand such as what you do and what your values and beliefs are. Additionally, you should write down the reasons why what you are selling or the services you are providing are important. If your customers or clients don’t feel that you as the entrepreneur are passionate about your own business, they will likely start to question why they should care about it either. 

Jotting down a few existing business names that you think could potentially work for your brand can help you get started on the brainstorming process. Make sure you take notes on what you like about these names. Also, you should take note on whether or not you are trying to achieve a similar vibe to any of these names. 

Create a list of eight to ten of your top existing brand names, so you can dissect them and decipher what elements are most successful for their respective brands. Jot down a couple of bullet points about what you like about the name and why it works for that company. Dissecting your favorite names can give you some helpful direction that can guide you through your naming process. 

Consider Your Audience 

It is always vital to keep your audience in mind when you are selecting a name for your business. For example, a clothing brand that is geared towards selling clothes to professional middle-aged successful women will sound vastly different than a brand-new fashion line that sells clothes to hip students. There is a good reason these brands sound nothing alike. Your business name should be about you more than just you, it should be focused around who you are selling to. Some of the best and most successful business names target a very specific audience are able to captivate their audience by bringing them in with values and emotions that they share with them. 

A great example of a company that keeps its audience in mind during the naming process is the popular investing app Robinhood. Their investment app is has a direct focus on making the investment process as cheap and accessible as possible for the typical person, not only for the wealthy. The name of their brand not only encapsulates their values effortlessly by utilizing the story of the heroic bandit, Robin Hood. For multiple reasons, this name does a great job of appealing to a millennial target audience. The name is lively and young, and it perfectly aligns the company with the common millennial values of accessibility and fairness. 

Look Ahead 

To what extent do you see your brand growing and expanding in five years? What about in the next ten years? If you are planning on founding a company that could possibly grow into new areas in the future, be careful not to select a name for your business that pigeonholes you into a specific area of business. At the beginning when you are creating your brand, you might be creating a brand of socks, and you feel that the name StellarSocks could be a great fit for your company, but if you plan to grow into other accessories later, taking on different clothing items like hats and scarves, StellarSocks would no longer be an acceptable name for you. Thinking ahead about the future of your business can really help you avoid a costly rebranding process a few years after you launch. 

Try to summarize your business’s beliefs and values in a couple of short project statements like these: 

- We need a name that shows our audience that we have a unique and interesting approach to selling socks. 

- We need a name that sets us apart as a hip, young brand. 

- We need a name that alludes to our eco-friendly business practices. 

If you want to have an easier time in the brainstorming process you can get started by writing down a few project statements of your own. 

The Essentials 

Now that all of your ideas are in a singular place and you have figured out what type of name you want, you can start brainstorming different name ideas. 

If you begin with the essential principles of an effective name. A solid name is simple to say, easy to spell, and relaxed to hear. If people have a difficult time telling others about your brand, they will likely share it at all, stunting your brand’s climb to success. 

Gather Some Names 

Now, it’s time for the most fun part of the naming process. Write down every single name you can brainstorm. Don’t be too worried about whether or not the name will be a perfect fit for your brand, just try to be creative when coming up with names! In essence, the more you have to cross off of your list, the better idea you will have of what type of name will work for your unique business. 

Narrow Your List 

Now that you have gathered a number of different ideas, you can start crossing off the names that won’t work for you until you only have five or six favorite names remaining. This is an amazing opportunity to get some second opinions on your name choices from friends. 

Secure Your Domain 

A strong domain name makes the perfect complements to a solid brand name. After all, your brand’s website is where customers will find out more about your business, so it is smart to have it be a close match to your brand name. 

Name Your Startup Right 

Coming up with a solid name may feel like a daunting task at first. A name is the crux of your brand’s identity, and it is a connection between your business and your audience. Don’t worry if you don’t discover the perfect name right away, it's a very common business challenge

Grant Polachek is the Director of Marketing at Inc 500 company Squadhelp.com, the worlds #1 naming platform, with nearly 20,000 customers from the smallest startups across the globe to the largest corporations including Nestle, Philips, Hilton, Pepsi, and AutoNation.

5 Things to Consider When Hiring a Consultant

consulting help hiring a consultant lean startup business

More than 50 percent of all startups fail within five years, and 70 percent of them fail within 10 years.

Obviously, you want to make sure your business is not part of either of these groups. How do you do that, though?

One way to ensure your business runs smoothly is to hire a consultant. A consultant will help you handle various tasks and ensure you're making decisions that are good for your business's long-term success.

If you're thinking about hiring a consultant for your business, here are some things you ought to consider. Keep these guidelines in mind to ensure you make the right decision for your business.


Benefits of Hiring a Consultant

Whether you're hiring a marketing consultant or consultant from a software development consulting company, there are a lot of benefits your business can experience.

Not only do you get to learn from an experienced professional, but you also get the benefit of an objective set of eyes.

A consultant can take emotion out of the equation and ensure you're making decisions that are best for your business.

Consultants can also put you in contact with other professionals who can help you run your business effectively.


Tips for Hiring a Consultant

Clearly, there are a lot of benefits that come with hiring a consultant for your business.

Here are some things you ought to consider when you're looking at candidates.

1. Tell Them Everything

In order for a consultant to be able to help you run your business, they need to know everything about it.

Be honest about what you do and how your business is currently doing when you're interviewing consultants. That way, they can let you know upfront if they're a good fit for your business's needs.

2. Ask About Experience

It's best to hire a consultant who has experience working for businesses like yours. Ask about their current and former clients and check to see if they are similar to your business.

3. Define Your Desired Outcomes

When you're talking to a consultant, be clear about what you expect from them. Increased earnings? A larger online presence?

Make your desired outcomes clear and ask the consultant directly if they think they can help you achieve those outcomes.

4. Ask for Evidence

Ask the consultant you're considering hiring for references.

Then, reach out to those references and find out whether or not they were happy working with the consultant. Was the consultant helpful? Did he or she provide the client with tangible, significant results?

5. Talk About Your Budget

Finally, don't be afraid to talk about money. Ask right from the beginning what the consultant charges and be honest if their rates don't fit your business's budget.

They might be able to work something out, or they might be able to recommend another consultant who offers similar services at more affordable rates.

Looking for More Business Advice?

As you can see, a consultant can provide a lot of value to your business and help you maximize your productivity and increase your revenue.

Be sure to keep these tips in mind when you're hiring a consultant to make sure you're bringing on the right person for the job.

Do you need more help getting your business up and running? Do you need help hiring other professionals to help you run your business?

If so, check out some of the other articles on our site today. This one on hiring a financial advisor is a great starting point.

The Unemployment Guide for Successful Seekers

unemployment guide successful job seekers unemployed get hired

We hear figures thrown around all the time about how the US unemployment rate is at 4% and is flirting with record lows. A lot of people get so caught up celebrating that number that they forget about the 4% of people that aren't cheering.

That 4% accounts for over 6 million citizens.

If you're one of the many that aren't working but want to, you may be wondering what to do with yourself right now.

Our first bit of advice is to take a deep breath. Our second bit of advice is to read and really take the time to understand the information in this unemployment guide that we've laid out below.

In it, we share with you how to better survive unemployment, how to claw your way out of it, and how to do your best to relish this time despite how hard we know that it must be.


Part 1: Surviving Unemployment

Most people are stressed out by unemployment for the simple reason that they need money to live and without a job, they're not getting it. While no amount of words on a screen can alleviate the stress that you're probably feeling right now, there are some steps that you can take to try and reduce some of the pain that you're feeling.

Apply for Benefits

If you're unemployed and looking for work, chances are, you qualify for unemployment benefits. Unemployment benefits are given out at the state level and can often help you pay for your life's bare necessities while you look for work.

Unemployment qualifications vary from state to state so you'll need to get information from your state's unemployment office in order to understand if you're eligible for help.

Borrow Money

If you're still short on cash after applying for benefits, borrowing money could be another viable option.

There are loans for unemployed people out there that meet specific qualifications. They may be hard to get, though, if you don't have good credit or have been unemployed for a long period of time.

There's also the option of asking friends and family for help. While this may be difficult, somebody in your life may be willing to lend you a hand if you describe the severity of your situation to them.

Budget Aggressively

There's never a more important time to budget than when you don't have a job.

You should have a deep understanding of how much money you're bringing in, how much is going out, and what you have to give up in order to net you the best chances of not running a negative balance.

Using spreadsheet tools like Google Sheets or Excel can be helpful in creating budgets. If you're not sure how to budget, find relevant information online or find a free community financial advisor that may be willing to help.

Don't Get Depressed

Just because you're not working a job doesn't mean that you should stop working altogether.

Get out of bed. Shower. Be proactive.

If you heed the advice of this unemployment guide and keep taking steps forward, eventually, you'll find your way out of this tough spot.


Part 2: Clawing Your Way Out of Unemployment

Now that you know how to survive, it's time to work on remedying your unemployment situation. Here are a few steps that we think you should prioritize.

Talk to Every Temp Agency in Town (and Online)

Temp agencies are excellent at getting people into jobs, quickly. If you're desperate for work, ensure that you've described your situation to ever temp agency that you can get in contact with as they may very well be your fastest way to a paycheck.

Don't Be Picky

If you're in dire straights and aren't finding luck with the applications you're submitting to your desired jobs, start broadening your search. Once you're working and collecting a paycheck, you'll have a lot more flexibility when it comes to engaging preferred employers.

The more applications you send out, the higher chance you'll have of getting hired.

Always Follow Up

There are millions of people out there that are competing for the same jobs that you want. The way that you're going to set yourself apart is by expressing a heightened interest in the position.

Do that by following up with your applications.

Send a handwritten letter to the company's HR department letting them know that you applied and would love the opportunity to discuss the position further. Give them a call and talk to them over the phone.

Anything that you can do to let people know that you're serious will boost the chance that your application gets considered.


Finally: Try to Make the Most of This Moment

Making the most of a bad situation is hard. Still, it doesn't mean that you shouldn't try.

Learn a new skill online. Go back to school. Reconnect with family members that you haven't had time for.

A lot of people that read this unemployment guide have told us that, in retrospect, their time out of work was actually a blessing.

We hope that you come to that same conclusion later on down the line.


Closing Out Our Unemployment Guide

We hope that this unemployment guide has helped you to feel more confident in your prospects of surviving, finding work, and making the most of your life.

Never lose sight of the fact that you're not alone in your hardship and that there are always resources out there to help.

Keep your chin up and best of luck to you!

For more unemployment guide information and other tips on how to get the most out of your business/career, read more content on Lean Startup Life today!

Office Decorations: 8 Tips for Making Seasonal Decorations around the Office

office decorations tips seasonal decor work

66% of Americans reported additional stress at work over the holidays.

And this does not stop at the blues or the Sunday scaries. Holiday stress and other stressors can lead to poor office productivity, which in turn affects a company’s bottom line.

With business needs increasingly requiring employees to work over the holidays, it’s becoming more important to find ways to mitigate stress. 

Among the easiest ways to do this is to use office decorations to create an environment that is fun, relaxing but still conducive to work-related tasks.

Here are tips for making seasonal office decorations that enhance your workplace.


1. Go Small

The professional feel and appearance of the office space can make it difficult to go full-throttle on seasonal decorations.

At the end of the day, the office space is meant for work, and too much workspace décor may get in the way of your duties.

As such, limit your ambition and go small with your office decorations. Roll out subtle workplace decorations that will not get in the way of work.

For instance, it would not be prudent to bring in a full-grown Christmas tree in smaller workspaces – it would be distracting and take up most of the space.

The small decorations you settle on for your workspace should nevertheless be symbolic of the holiday season.

Whether it is office Christmas decorations or office Halloween decorations, find something symbolic that you and everyone at the office will identify with.


2. Bring out the Cards

It is only polite to exchange festive cards during the holidays.

Cards also double as an ideal holiday office decorations. They are symbolic and subtle enough not to hinder work, and there is no limit to the creativity you can engage in using holiday cards.

With thousands of different styles to choose from, you can create whatever effect you wish using holiday cards.

The best way to use them as décor is by displaying them around the office. You can hang them around in patters, plaster them on the walls, or place them on strategic spots around the office.
After the festivities, you can look into recycling the cards, as part of your going green initiatives.


3. Roll out the Festivity Mugs

Virtually every office sports a mug as everyone appreciates a refreshing beverage when working.

Whether it is coffee, tea, or chocolate, the mug is a set fixture at the office. Whatever your beverage of choice, you can get your mugs themed and decorated to reflect the ongoing holiday season.

Mugs sporting pictures of snowflakes or Christmas trees are a pleasant reminder of the festivities and thus qualify as décor. They also add cheer to your beverage of choice and can help people get in a celebratory mood.


4. Embrace the Lights

Nothing grabs attention as much as light. In fact, light is a core factor of most of the major holidays, including Christmas and Halloween.

You simply cannot go wrong with lights for holiday office decorations.

Hang strings of light around your office space, be it individual offices, shared workspaces as well as common areas.

If you are working with small office spaces, be subtle and hang lights that are not too bright or flashy as it can be distracting for you as well as your employees.

Ensure that the lights you choose to go with reflect the holiday.

For instance, Christmas calls for bright red and white lights while Halloween decorations call for darker tones of light. You can also utilize creative lighting for your signage. Read more here about that.


5. Roll out Wrapping Paper

Wrapping paper is as big as you can go when it comes to holiday office decorations.

By being creative with this paper, you can decorate your entire office to make a statement that will catch everyone’s attention.

There are numerous styles and themes to choose from when it comes to decorative wrapping paper for all sorts of holidays.

For office Christmas decorations you are guaranteed to find themed wrapping papers while dark, themed wrapping papers will work excellently for office Halloween decorations.

There is so much you can do with wrapping paper including covering the walls with it or wrapping specific objects in your office – it all depends on your level of creativity.


6. Everyone Loves Candy

Candy goes well with most occasions, especially holidays. In fact, one of the main features of Halloween is candy, and it is also a major component of Christmas.

A big bowl of candy will not only decorate the office and add that holiday touch but also get everyone interested in your office decorations. Be sure to pass the candy around so everyone in the office can get in the holiday mood.


7. Illuminating Office Decorations: Light the Candles

Candles are symbolic for most holidays. They symbolize the warmness associated with holiday festivities.

More than that; scented candles give off aromatic smells that get everyone in the office in a good mood. As such, go ahead and light one or two candles.

In some cases, it may not be possible to light scented candles at the office owing to fire risks.

If this is the case at your office, you can always use scented sprays. These may not have the symbolic flame but will still get the job done for office decorations.


8. Ceiling Decorations

Hanging festive decorative trinkets will add lots of charm to the entire office. You can go with white and red swirling hang downs for office Christmas decorations.

White hanging flakes can also create the impression of snow falling from the sky, for an authentic white Christmas feel.

For office Halloween decorations, you can get as scary as possible with gory faces and lighted cut-ups. You can even use your employee’s faces to personalize the décor if you opt for spooky silly office decorations.


You Can't Go Wrong with Office Decorations

Holidays don’t have to get in the way of work, and work doesn’t have to get between you and the festivities.

If your employees need to work during the holidays, these office decorations will breathe life into your office and get everyone in a festive mood.

Office decorations can go a long way in improving your brand. Check out this blog to get insights on branding mistakes that could damage your image.

How to Change Your Lifestyle and Be More Successful

live best life change lifestyle be more successful startups

Famous psychologist Maslow had an interesting theory of different stages of human achievement. He believed that when people meet their basic needs, they're free to seek out belonging, recognition, and self-realization.

Are you on that path and want to know how to change your lifestyle to be more successful? It can seem overwhelming but with the right mindset, you can achieve anything.

Our guide will show you how to make changes for the better. Keep reading to find out how to live the kind of life you deserve!


The Beginning is the End

First picture what you want to accomplish. Don't be shy -- conjure up your wildest dreams.

It's nice to go for an aimless drive on a beautiful day, but when you want to get somewhere, you need a map. Your end goal is going to be your guide so you can get to your final destination.


Make it Manageable

You know where you are going, but the road seems to go on forever. Take it mile by mile.

Break down your big goal into small, manageable steps. Every day, make life changes and take steps to get you closer to your goal.


Make Healthy Choices

A big key to being better is feeling better. Making healthy life changes will help you be at peak performance.

Here are just a few benefits of putting your health first:

  • Smoking isn't just unhealthy, it's expensive. Put that money towards your goal.
  • Drinking is bad for your health and your mind. Read more now on how sobriety is a great lifestyle choice.
  • Get enough sleep. A good night's rest helps your immune system, concentration, and more.
  • Eat smart. What you eat affects your mind as well as your body -- go for lean meats and lots of fruits and veggies.

It might be hard breaking out of your old habits. After adjusting to the changes, you'll realize you have tons of energy and a clear mind.


Be Grateful

The most successful lifestyles are those based on gratitude. Believe it or not, being thankful can be difficult.

Even when you're at your lowest point, take a moment to reflect on what you have. Write down things that you're grateful for each night and revisit them each morning.


Be Your Own Best Friend

Putting yourself first isn't always selfish. If you find yourself always struggling to meet everyone else's expectations, it might be time to take a step back.

Learn to say no and make time for the things you like to do. Get to know yourself by trying out new hobbies and activities.

Love yourself. Embrace your so-called flaws and be your own best friend.


How to Change Your Lifestyle and Be Successful

With these tips on how to change your lifestyle, you're poised for success. It's not exactly easy, but it's worth fighting for the kind of life you want to live.

Want to learn more about making lifestyle changes that can turbo-charge your success? Check out our mind and muscle blog and live the life you want to lead!

Ruby On Rails – 5 Tips You Need To Know

ruby on rails programming language tips coding advice

A developer community includes the people who have been evolving throughout the invention of computers and various methods of programming its behavioral aspects. Many programming languages had been invented to be used by the computer scientists in order to keep it upgraded according to the requirements of the whole world, Taking baby steps in the early stages of computing technologies. Given the fact, we of course will never be able to imagine the technology and its various aspects without being aware of the fundamentals used in it. However, App Developers & Programmers have been the proven with the greatest innovators and the kind of variety we can use/see in when it comes to utilize any specific tools or frameworks to address a specific needs of the programmable systems & devices. 

Each little thing is getting more outdated the latest updates and innovations done by the programming experts and other enthusiasts. Same is applicable in case of ROR (Ruby on Rails). So, here are the 5 things which you may not be aware of when it comes to Ruby on Rails. 

1. Easy Data Dumping 

You’ll often need to get data from production to development or development to your local or your local to another developer’s local. One plug-in we use over and over is Yaml_db. This nifty little plug-in enables you to dump or load data by issuing a Rake command. The data is persisted in a yaml file located in db/data.yml. This is very portable and easy to read if you need to examine the data. 

rake db:data:dump 

example data found in db/data.yml 


--- 

campaigns: 
columns: 
- id 
- client_id 
- name 
- created_at 
- updated_at 
- token records: 
- - "1" 
- "1" 
- First push 
- 2008-11-03 18:23:53 
- 2008-11-03 18:23:53 
- 3f2523f6a665 
- - "2" 
- "2" 
- First push 
- 2008-11-03 18:26:57 
- 2008-11-03 18:26:57 
- 9ee8bc427d94 

2. Use Rake  - The Best Time-Saving Method

Projects often include more than just application-specific code. Sample data have to be created, Web services have to be queried, files have to be moved, code snippets rewritten, etc. Resist the urge to shell script or to cram in a migration or controller. Use Rake. It rocks! It is a build tool written in Ruby, very similar to make Rails projects have several Rake tasks already defined; to see these, run the rake -T command. 

rake data:bootstrap # load in some basic data [caution: will nuke and replcace cate... 

rake db:create:all # Create all the local databases defined in config/database.yml rake db:drop # Drops the database for the current RAILS_ENV ... 

rake ts:run # Stop if running, then start a Sphinx searchd daemon using Thi... 

rake ts:start # Start a Sphinx searchd daemon using Thinking Sphinx's settings 

rake ts:stop # Stop Sphinx using Thinking Sphinx's settings 

Adding your own Rake tasks is quite easy. In the example below, you see that the task is name-spaced and has a description and task name, allowing you to write in Ruby. 

namespace :data do desc "load in some basic data [caution: will nuke and replcace categories, categorizations and inventory items]" 

task :bootstrap => :environment do 

# clean out existing: 

[Category, Categorization, InventoryItem].each{|m| m.find(:all).each{|i| i.destroy}} 

InventoryItem.create! :name => "Compass" 

c = Category.create! :name => "Basic Apparel" 

["Men’s Heavyweight Cotton T", 

"Men’s Heavyweight Polo", 

"Women’s Organic Cotton Fitted T", 

"Women’s Fitted Polo", 

"Children’s T-Shirt", 

"Jr’s Distressed Hoodie", 

"Hemp Messenger Bag"].each do |name| 

c.inventory_items.create! :name => name 

end 

... 

end 

3. Testing Is Easier With Rspec 

For most people, the word “test” brings back scary memories of high school or university exams. When working with the Ruby On Rails programming language, however, automated testing can make your development experience much more enjoyable. While lots of people have strong, nearly religious, opinions about them, at their core, automated tests are just little helper programs you write that run bits of your main code to make sure they do the right thing. When done right, testing will improve your workflow and increase your confidence in the results. 

Rails ships with a test framework baked right in, but for the last couple of years all the cool kids have been using an alternative called Rspec. Rspec’s biggest advantage is its syntax for specifying tests: 

describe "My Cool library" do before do 

@cool = Cool.new end 


it "should be full of penguins." do 

@cool.get_penguins! 

@cool.penguin_count.should == 10 

end 


it "should melt if it gets too warm" 

end 

What’s great about Rspec’s syntax is how much English it uses. The describe block that sets the context and each assertion within it takes strings that you use to explain what your code should do. Often, this is the most important stage: you sit down to write the assertion, getting as far as you can, and then you think, “Right, what should this code actually do then?” 

Because Rspec lets you leave off the block that implements the assertion (as in the second melt example), you can quickly brainstorm all of your functionality, and then go back and implement the tests later as you write the code. In the meantime, Rspec will consider those tests as “pending” and give you little reminders about them in your test runs. 

Besides helping you write code in the first place, another great thing about tests is that, once you have enough of them, they let you see how all of your code is related, making it easy to know if your recent change broke anything else in your application. Rspec makes it easy to get good test coverage through the use of custom generators that create the tests right along with the rest of your code: 

$ script/generate rpsec_scaffold MyModel 

Once you’ve got tests to ensure that the basic functionality works successfully, you can make changes and add new code with confidence without worrying about introducing invisible bugs. As long as you run your tests regularly, you’ll know as soon as you break something. And as GI Joe taught us, knowing is half the battle! 

4. Haml – Time Has Gone For Ugly Views 

Views are how your Rails application generates the HTML pages your visitors actually see and use. By default, Rails uses the Erb templating system to let you embed bits of Ruby in your markup so that you can insert your data as needed. However, recent versions of Rails let you take your pick of templating languages, and nowadays the Ruby interwebs have been all abuzz about an alternative system called Haml. 

Haml is marketed as “markup Haiku.” Its CSS-inspired syntax lets you focus on the semantics of your data rather than worrying about closing all the angle brackets that come with using ERb and HTML. For comparison, here’s a bit of markup in standard ERb: 

<%= print_date %> 

<%= current_user.address %> 


<%= current_user.email %> 

<%= h current_user.bio %> 

Erb: And here’s the equivalent in Haml 

#profile 

.left.column 

#date= print_date 

#address= current_user.address 

.right_column 

#email= current_user.email 

#bio= h(current_user.bio) 

Haml’s not for everyone, and many people will find this syntax quite alien. But if you value concision and are fluent in CSS, Haml may be just the ticket. 

5. Keep Your Constant At One Place 

All applications have constants, variables that are defined with data that don’t change, such as the name of the application, the tagline, values for crucial options, etc. We use the Rails initializer feature to define a config/initializers/site_config.rb for housing these constants. By using this convention, all developers on a project know exactly where to look for the constants and can quickly make changes. 

Many people have questions about when to put a constant in the site_config.rb instead of the class it is used in. For a constant that is only used in a single class, we suggest putting it in that class. However, if the constant is used in more than one location, put it in the site_config.rb. For more on constants, have a look at Rubylearnin.

# File config/initializers/site_config.rb 

REPORT_RECIPIENT = 'jenn@scg.com' 

REPORT_ADMIN = 'michael@scg.com'


Author Krunal Vyas is an IT consultant at iQlance Solutions Pvt. Ltd. iQlance is one of the leading Website and Apps Development Company in Toronto & New York, he has helped more than 200+ clients to bring idea in to reality. He has attended many tech conferences as a company representative and frequently blogs about search engine updates, technology roll-outs, sales & and marketing tactics. For more details visit our Website www.iqlance.com/, Email us at info@iqlance.com or Connect with us on all major social media and messaging platforms.


I hope you enjoyed this article about the major things you need to know about Ruby On Rails programming language for developers.

Interested in reading more articles about business technology? 

Read My Blog Posts: 

- The Importance Of Wirless Technology In The Office

- What New Technology Holds For Us

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5 Challenges For Enterprise Mobile App Developers

challenges enterprise mobile app developers application dev

In the last couple of years, the enterprise mobile app world has gained huge attention as it has become the need of the hour. Today, most of the businesses have either already built enterprise mobile apps or plan to create one to make business process smooth. However, the rising expectations and the sudden boom in the industry has made life difficult for enterprise mobility solution developers. 

Understanding the key challenges faced by enterprise mobile app developers is very essential to overcome those challenges and to propel in the right direction. In this blog, we have targeted the top 5 challenges. 

App & Data Security 

The biggest problem faced by businesses as well as the users of mobile apps is the safety of their personal and professional details. “Among the vulnerable apps installed, 40% are of business-related,” mentioned by Hubspot report in Q2, 2022. 

These vulnerable mobile apps increase the risk of IP loss, which results in creating a big security threat, making it one of the top challenges for enterprise mobile app developers. 

And the “Bring Your Own Device” policy is another reason that increases the security breaches. Following are a few security breaches that are increased only with the use of BYOD: 

• 31% of businesses accept that their professional data gets stolen 
• 51% of businesses using BYOD experienced data breach 
• 38% of businesses reported about stolen or lost data 

Authentication 

As per the figures, over 26.2% of mobile users who were targeted by ransomware, were business users. 

While authentication was created to ensure the proper use of the mobile app, only by the registered or authenticated users. However, it has now turned into a vulnerable stage in the app as there is need to provide user credentials. The provided details may be stolen for personal use and to steal valuable or confidential data. 

For the developers, it is a daunting task to implement safe, secure and effective authentication routine from a scrape in rapid development. For the businesses, it is essential to ensure using the enterprise’s LDAP directory as it will ensure you a proper and accurate authentication. 

User Interface 

When you are designing an enterprise mobile app, it doesn’t mean that you can compromise with the User Interface. It is essential that the mobile app is designed and developed in a way that it gives tough competition to the competitor apps. The effective the UI, the easier it will be to operate for the users. 

After all, the usability of a mobile app plays a significant role before aesthetic concerns. Almost every business or enterprise needs mobile application development services for different reasons like connecting with a brand, offering products-related information, getting 24*7 support, etc. The prime goal to invest into the enterprise mobile app is to emphasize intuitiveness. 

Since the icons are the foundation of developing a highly valuable mobile UI, utilizing them may be the best pick to make it look good and easy to use. These icons allow developers to explain rapidly about the button’s functionality. Using hardware buttons in the app also allow developers to add more intuitiveness to the application’s navigation. 


enterprise mobile application development

App Performance 

Enterprise mobile apps a lot heavier than the other apps. Most app developers face a common challenge of ensuring better performance while making the app looking good and robust. The challenge includes a running application that is free from all kinds of bugs or crashes and at the same time consumes less space in the device. 

It all begins with the design part, so it is good to focus on ensuring that design performs on almost every mobile device and screen size. Once you have crossed the hurdles of developing a mobile app that looks good, performs well and is light on the mobile’s battery, you can have an opportunity to own a perfect mobile app. 

The Big Data 

During the past one decade, enterprise customers data has grown hugely and the involvement of mobile devices is the biggest reason behind the boom. According to the experts, it is predicted that businesses need to maintain 50x more data by 2023. The situation is likely to grow a demand of more big data IT experts and professionals to grow and maintain the information. 

This also results in making it difficult for the developers to provide affordable services as it also increases the need for the cost for expanding the conventional data models. The enterprise mobile app development companies need strong plans for the app environment that can manage big data efficiently. 

However, there are a lot of benefits of using big data in the enterprise app development so that they come up with creative solutions to make the best use of it. Development solutions providers must understand that big data isn’t a single technology. 

How To Tackle These Challenges 

The above-mentioned challenges are global as almost every enterprise and mobile app development company is facing them. However, the best way to deal with these difficulties is to go “micro”. There have been various instances where the mobile app developers overcame many challenges by focusing on micro-application. 

The single-purpose mobile apps are developed to get info from the existing system across the organization. The data is shared with the end users in a secure manner. Instead of investing on developing a big and full of all features mobile apps, mobile apps only with vital features for the customers is a more effective option. 

Conclusion

Micro or single-purpose mobile apps make it easier for developers to create apps that deliver the perfect solutions to individual problems and they are light enough to perform well while taking very less space on the mobile devices. Moreover, the smaller apps are very easy to maintain, making it a cost-effective solution. 

Apart from this, it is also great to rely upon the latest technologies to develop enterprise application for maximum security and performance. Keep these suggestions in mind next time as an enterprise mobile app developer.

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