The King Kong Approach To Dominating Mobile Search Rankings

With mobile-first indexing, there is an expanding mobile phone usage across the globe; thus, high mobile search rankings mean success for businesses. A successful campaign towards making a business website rank at the top of mobile search results will drive enormous traffic, lead sales, and boost conversions. The Australian digital marketing power, King Kong, formulated and set up plans to conquer mobile search rankings concerning organisations. Here are their top five approaches: 

1. Prioritising Mobile-First Optimisation 

Today, Google uses mobile-first indexing to determine a site's ranking. In essence, the assessment of a website is now mainly based on that site's evaluation in its mobile version. According to King Kong, a quintessential option for developing websites should incorporate a mobile-responsive feature to support navigation from visitors and allow the blending of quick-loading pages and an intuitive user interface. This ensures visitors can effortlessly interact with the website, which reduces bounce rates and improves engagement with important ranking factors. 

2. Mobile-Friendly Content Strategy 

King Kong is an SEO strategy built solely on content. For example, mobile content should be short, snappy, and extremely easy to absorb. King Kong ensures the headlines are catchy but the paragraphs are of easy reading length, and finally, it optimises video and image visual elements for mobile devices. The company also puts focus on voice search optimisation, which looks into long-tail keywords and conversational phrases that relate to how mobile users search. 

3. Improving Mobile Page Speed 

The speed of a page is one of the most important factors that influence mobile search rankings. Websites that take an eternity to load are dangerously unreliable. King Kong refines speed by optimising images, browser caching, and CDNs. Speedier pages rank better and keep users happier. 

4. Leveraging Local SEO for Mobile 

Mobile users often conduct their searches based on their geographical location. This makes local SEO a very strong weapon for King Kong. Count them in the optimisation of local keywords for correct entry of business listings in search engines such as Google My Business. It even assists businesses in generating positive customer feedback to increase their footprint and credibility. 

5. Data-Driven Optimisation 

The company uses tools like Google Analytics and Search Console to monitor the performance of mobile searches, through which they can spot possibilities for improvement. Campaign refinement is done by maximising gains from user mentality understanding and search behaviour analysis. 

Finally, mobile search rankings require technical knowledge and strategic continuous optimization. King Kong focuses on a mobile-first approach, content developed for mobile use, and data insight strategies for unparalleled business success in the mobile digital landscape.

Smartphone Mistakes To Avoid During International Business Trips

One thing is for sure – smartphone technology has definitely changed the way people travel for business. Ask any avid business traveler about the essentials for going on biz trips abroad, and you can expect a smartphone to be named as one of them. 

A smartphone can take care of most of your business and personal needs when you are exploring a place that you are not familiar with. It can connect you to the most reliable means of transportation to get you from point A to point B while traveling for business. Likewise, if you need to book accommodation, or confirm one, you can accomplish that through your smartphone – especially if you find yourself in a country with free public WiFi everywhere. 

There are many excellent options to inquire about when booking a business or family trip. You should check out the top 10 tourist attractions in colombia if you want an excellent experience without the huge bill. Budget and value should always be considerations when traveling.

However, there are some problems that may occur when you use your smartphone abroad. Despite all of its fantastic capabilities, your smartphone can end up causing you a bit of trouble. To prevent this from happening (and from ruining the fun of your trip overseas), listed below are five mistakes you should avoid when using your smartphone abroad: 

1. Not Using A Low-Cost Call Package 

International call rates can run high, and if you have a lot of family and friends to frequently call and update about your whereabouts, you may get quite a shock when you get your phone bill after your trip. 

So, do not leave for your trip without studying the cheap calls and texts provisions of your package. Not only that, learn about the off-peak hours for making international calls as well. Getting all the important information about a cheap prepaid call package and other cost effective call (and text) programs can save you a considerable amount of money. 

Another solution is using a customized online phone number to make calls free or affordably, regardless of what country you are calling from via the internet.

2. Not Fully Taking Advantage Of Free Wi-Fi 

Secure free Wi-Fi is available in certain places and it is becoming more available every year. Take advantage of these locations and find where they are. Make stops in these places and you will be able to use the Internet connectivity feature of your smartphone. 

Since international calls will cost you, you should grab the opportunity to connect with important contacts free of charge on social media platforms such as Facebook, Twitter, and Instagram. 

3. Not Activating Your Smartphone Security Features 

This is a major mistake you should avoid. Make sure that the security apps of your smartphone are turned on and functioning well. There are a lot of hackers who target devices which connect to publicly shared Wi-Fi. 

If you really wish to use free WiFi, head to a business establishment that provides customers with a password to be able to go online with their devices. It will be much safer to use free Wi-Fi there. 

Also, protect your smartphone data. There are apps that set up a solid protection for data that you never want other people to see. These apps also hide your messages, call logs, contacts, and other personal information. This is a must should your phone end up in the hands of people who may be after your identity. 

4. Not Looking For A Safe Place To Use Your Phone 

There are some countries where phone theft is rampant. There are professional snatchers and thieves who target unsuspecting phone owners. Do not fall victim to any of them during your travels. 

Attach a lanyard to your phone and wear it around your neck. Keep the phone under your shirt when you do not need to use it. And when you do need to use your phone, find a secure place like a guarded café to use it. Don't put your phone down for any reason. 

5. Not Using Your Phone For Safety And Security

One of the wonderful uses of a smartphone is how it can help keep you safe when you are travelling. There are apps that can turn your smartphone into a weapon against unscrupulous individuals. Likewise, there are accessories or special gadgets that you can attach to your phone to protect you from any type of attack. However, before buying and bringing any of these with you, learn about the laws regarding these add-on phone features. 

Conclusion

There you go, five major smartphone mistakes to avoid during your next business trip or sales traveling expedition. If you successfully do without any of these mistakes and your phone will be a complete asset to you during your business travel abroad. You will enjoy safety and success for your lean startup!


I hope you enjoyed this article about the major mistakes you need to avoid when using your smartphone when traveling abroad for busines.

Interested in reading more articles about business mistakes to minimize? 

Read My Blog Posts: 

- Major Mistakes To Avoid When Choosing A Financial Advisor

- Personal Branding Mistakes You Can't Afford To Make

More Lean Startup Life Lessons Below

Effective Communication Channels: SMS vs Email Marketing

Key Takeaways:

• Insight into the effectiveness of SMS and email as marketing channels.
• Considerations on open rates, personalization, and engagement in marketing communications.
• Understanding of legal and cost implications for both SMS and email marketing strategies.

Table of Contents:

• Introduction to Digital Marketing Tools
• The Basics of SMS Marketing
• The Role of Email in Modern Marketing Tactics
• Personalization and Customization in Messaging
• Customer Engagement Levels: SMS Versus Email
• Integration into Overall Marketing Strategies
• Analyzing Cost-Effectiveness and ROI

Introduction to Digital Marketing Tools

Navigating through the switching currents of marketing mediums, one can't help but stand in awe at how rapid technological innovation has sculpted what we know today as digital marketing. Like artisans refining their craft, marketers have increasingly turned to sophisticated communication channels such as SMS and email to disseminate their brand's ethos, deals, and more. Within this thriving digital landscape, the comparison of sms vs email marketing takes root, offering pivotal insights into the mechanics and efficacies of each mode of communication.

The chasm separating traditional advertising from its modern counterpart is sizable, yet marketers can bridge this divide by utilizing the channels above. While SMS and email marketing have shown substantial prowess in reaching audiences and initiating dialogues, it's fundamental to dine from the array of digital marketing tools with a discerning palate, ensuring that strategies merge to form a larger picture of audience engagement and brand association.

A well-rounded digital marketing strategy doesn't isolate instruments in its orchestra; instead, it harmonizes tools like SMS and email to play a symphony that resonates with the intended audience. As we unravel these tools' individual characteristics and collective might, we establish a blueprint for communication that reaches and engages audiences on a profound level.

The Basics of SMS Marketing

With 160 characters at your disposal, crafting a compelling SMS marketing message is akin to drafting a telegram with the utmost clarity and impact. The premise is simple: dispatch concise, action-oriented messages directly into the palms of your audience. SMS marketing emerges as a beacon of immediacy in this age of instant gratification, providing a gateway to customers' attention amidst their daily hustle.

The prowess of SMS lies in its unparalleled open rates, credited to the personal nature of text messaging. Penetrating the bubble of consumer routine, SMS marketing shines when delivering time-sensitive offers or urgent updates, prompting quick action from recipients. Its virtue of directness, however, should be meticulously wielded to sidestep privacy intrusions, and marketers must tread this tightrope with the balance of relevance and respect for personal space.

Despite its strengths, marketers exploring SMS must remain vigilant of its limitations. The brevity required can sometimes oversimplify complex messages, and the higher cost per message demands judicious usage. Clarity, targeting, and timing become paramount in leveraging the efficacy of SMS within a broader marketing mix, driving home actions with precision strikes rather than a barrage of information.

The Role of Email in Modern Marketing Tactics

Regarding email, marketing strategies can embrace a more narrative approach, weaving together stories that foster connections with readers. Email marketing's canvas offers the expanse for creativity, embedding visuals alongside text, accommodating attachments, and presenting opportunities to delve into topics more deeply. Emails can carry journeys within their bytes, taking consumers through funnels of education, entertainment, and persuasion.

The flexibility of email allows businesses to develop layered campaigns that build upon prior interactions, fortifying relationships over time. Email marketing cultivates customer life cycles through newsletters, promotional announcements, and trigger-based messaging, fostering brand loyalty and advocacy. It is a vessel for comprehensive content, which, when employed astutely, aligns with the consumer's desire for information and engagement at a pace they control.

Nevertheless, email inboxes have become battlegrounds where countless brands vie for attention, creating a clutter that challenges marketers. Emails must rise above the noise, offering substantive value that compels subscribers to pause and engage. Crafting compelling subject lines, optimizing send times, and segmenting audiences are strategies to boost email open rates, where each increment can significantly elevate campaign success.

Personalization and Customization in Messaging

Within the bustling marketplace of digital chatter, personalization and customization in messaging are the threads that weave deeper connections between brands and individuals. SMS and email marketing can deploy a treasure trove of data science to tailor messages that resonate on a personal level, dialing into individual preferences, purchase history, and even life events to deliver content that feels one-to-one.

This strategic tailoring fosters a sense of consideration and intimacy with the audience, helping messages to stand out amid the deluge of generic communications. Utilized effectively, personalization enhances the perceived value of SMS and email messages, encouraging higher interaction and conversion rates. Marketers have seen a substantial uplift in campaign performance when careful segmentation and targeted content align closely with the recipient's profile and interests.

Real-world examples showcase how local events or exclusive promotions that leverage personal information (while respecting privacy) can trigger positive responses and loyalty. For instance, a personalized SMS reminding customers of an abandoned cart or an email detailing new additions tailored to past purchases can turn an otherwise passive observer into an active participant in the commerce narrative.

Customer Engagement Levels: SMS Versus Email

Diving deeper into customer engagement, it's clear that the distinct qualities of SMS and email each hold the power to engage customers in ways that play to their strengths. SMS shines in catalyzing prompt decision-making and swift actions with its urgency and presence on a device that rarely leaves customers' hands. Email engagement, while more contemplative, offers a breadth of content ripe for exploration, deepening the customer's relationship with a brand over time. The measurement of such engagement cannot solely reside in the realm of open and click-through rates. Authentic engagement reflects how customers interact with a brand's narrative and perceive its value proposition. 

The complexity of the customer journey means that a synergy of SMS and email can often serve as a springboard for engagement, with SMS acting as a nudge for immediate focus and email as a long-form conversation starter. Together, they act as a formidable duo, reaching customers on multiple levels and catering to various stages of the engagement cycle.

Integration into Overall Marketing Strategies

The integration of SMS and email should not occur in silos; instead, these channels must be woven into the tapestry of more extensive marketing campaigns to drive a cohesive narrative. Multi-channel strategies are most successful when they address the customer's holistic experience, allowing seamless transitions from one touchpoint to the next. The goal is to create an orchestrated flow of communication that enhances customer experiences and reinforces brand messages.

Achieving this level of integration requires in-depth knowledge of each channel's nuances and a clear understanding of how they can complement each other. For example, an initial SMS alert can pique interest, prompting a customer to seek more detailed information via a follow-up email. This dovetailing approach can amplify the strengths of each channel, leading to a more profound impact on brand recall and customer action.

In practice, marketers must remain agile, using analytics and feedback to fine-tune the blend of SMS and email communications. Adaptation and iteration are the names of the game, with data-driven decisions fostering the optimization of timing, messaging, and frequency to create a well-orchestrated marketing symphony.

Analyzing Cost-Effectiveness and ROI

Examining the financial prudence of SMS and email marketing campaigns requires a granular look at their respective cost structures and the tangible returns they deliver. While SMS typically incurs higher costs per message, its conversion-driving immediacy can offset the investment when effectively executed. In contrast, email marketing boasts a low-cost outreach with an expansive reach that can nurture leads over an extended period.

The return on investment (ROI) becomes the beacon by which the success of these channels is measured. The direct returns of immediate sales and the indirect benefits, such as brand awareness and customer retention, must be factored into ROI calculations. Analytical rigor is indispensable in dissecting the performance of campaigns, quantifying their contributions, and guiding the ongoing allocation of marketing resources.

Strategists charting the course for marketing efforts should regularly revisit budget allocations and the mix of channels, ensuring each campaign attains the optimal balance of reach, engagement, and expenditure. Now A/B testing, analytics, and customer feedback loops are instrumental in honing this balance, allowing businesses to maximize their marketing impact while maintaining fiscal responsibility.

How To Sell An App Idea Successfully

In this article, we will look at how to successfully sell a mobile app idea so that people will definitely be interested in you. Here is how to sell an app idea in different scenarios. 

Scenario 1 - An App Idea Was Thought Up But With No Funding 

Say you have an idea of an extraordinary mobile application, but no money to make it true. Have you heard of investors before? Though, investors are usually not that interested in an idea as such. They need a plan, a calculated approach, and a good presentation that includes market analysis. Accordingly, before you try to reach investors, you may want to take your time to elaborate on your idea step by step. You will most likely need a team of experts or, at least, a bunch of like-minded people who know how to deal with numbers (although lone warriors of developers exist too.) This sounds like you are developing a plan now. Among other things, you may want to consider the following points: 

• What the development stages are, and how much each of them will cost the investors; 

• How much time app development needs and when you'll be able to start selling; 

• Competitor apps and their marketability, as well as the advantages that help your product stand out; 

• How much the initial promo campaign will cost; 

• What potential profit your app may bring. 

This is something that you should definitely consider. When divided into said points, your idea will take on flesh and meaning for investors. Make sure you check and evaluate the stage of the initial promo campaign in an app store: the fate of your product depends on it. 

Scenario 2 - Work In Progress 

It might be a different way: say, you and your team are already working on an idea, and you need some investment. You are no longer unfounded, and this is a plus. During the pitch (or e-presentation) stage of your project, you may want to focus on the following points: 

• project development level — it's always nice to look at what you've already done; 

• team professionalism and responsibility. A promising professional as such will increase the odds of success; 

• explain the idea in detail and show the value of your app; 

• designate and justify the total amount of money needed to turn your idea into a reality. 

These are the milestones you should consider. The remaining points will overlap with those we named in the previous scenario: make sure you show the investors your market analysis report, and explain why your app is competitive. The plus is that, at the development stage, a lot becomes clearer as time goes on.

This is important to know! Show your investors that you understand how to apply marketing strategies, and tell them how you will search for an audience. Stay honest though. If you need more staff to implement your idea, just say so and include it in your budget. If you are already delivering a presentation, list what you need above and beyond.  

Scenario 3 - MVP Stage 

The MVP stage means that your product is rated as minimum viable. It is believed that it is at this stage that a startup has a chance to receive investment. Investors are interested in facts as they are profit-oriented, and they will want to see a proven minimum viable product that can be tested and used for feedback. 

How To Present Your Brainchild Right 

The answer is simple: honesty is key. Evaluate metrics sensibly, show them unit economics, and come up with a detailed marketing plan. Focus on your promotion strategy, indicate how much money you will need and for what. Tell them how you are going to monetize your app. The clearer your plans are, the more likely your chances of getting financial support from an investor will be. Therefore, do your best to think about each part of your mobile app design and sale plan. 

Where To Look For An App Investor 

The common opinion that, if an app is cool then everyone will want to buy it, is not entirely true. At least at the initial stage you shouldn’t expect the support of Google or Apple: it’s highly likely that they won’t notice you at all. Sometimes it’s not at all the bad outcome, we’ll elaborate on that below. There are many ways to find investment for your app via startup platforms, crowdfunding, and accelerators. You don’t need a thorough understanding of how those work. Just search the web for listings — and believe in your lucky star. Here are some helpful sources: 

Startup platforms are a good option to look for investment. Check out Startups.com or Gust.com. 

Business incubators and accelerators are excellent for startup projects. Check out 500Startups, Ycombinator, DreamIt Ventures, and more. 

Crowdfunding platforms like the famous Kickstarter, Crowd Supply, Ourcrowd, and others will not only bring you the necessary funds, but also help you warm up your audience if you’re promoting a game; 

Sometimes you can find useful contacts on a professional social network. LinkedIn and Xing are the most well known ones in the global community. 

So-called business angels who take great interest in young and promising developers may help you as well. You can look for their support at Angel Capital Association and Angel Investment Network. 

These are just some opportunities of many for finding funding related to your app ideas. 

Why You Don't Have To Sell Your Idea To Large Companies 

Unfortunately, app developers tend to make mistakes out of inexperience. Hoping that Facebook, Apple, etc. will buy their ideas is one of them. Devs submit their detailed plans for review through open communication channels, but little do they know that Apple and Google reserve the right to claim their generous offers as corporate intellectual property (IP). Yes, your product can be claimed as a corporate-owned one without any third-party links and, of course, without any royalties. That is, if they notice you at all. Although, in this case, they had better not. Fighting for your intellectual property rights won’t work. The same applies to any other large corporations. 

There are a couple of conclusions can be drawn from this: 

• Study various documents like code of conduct or company policy that a company has published before contacting it. 

• While you are still a no-name brand, try ways that are closer to your current status to bring your idea to life.

Why Would Your App Be Interesting For Investors? 

There are several answers. The most obvious one is, of course, profit, although not only that. Business angels, for example, usually see it like a kind of mentoring mission among other things, while other investors consider it a way to improve their good standing. You'd better not bet on it though. Keep the following idea in mind: to whom would you give money yourself? That’s who you may want to become. General app quality, a professional presentation, being open to communicate — all this makes you a viable candidate to support. 

Entrepreneurs and newbie app developers often lack faith in their product, which leads to weird actions: when they go to pitch, they show obvious flaws and rely on a lucky break. Make sure that you study the stats: they will support you in your decision to look for investment on your mobile application idea.

Exciting Branded Game From Spinomenal Exclusively On Shangri La Live

Online gaming portal Shangri La Live has the branded slot Book oh Shangrila in its catalog. This game was developed specifically for the Shangri La Live casino website, so you can find and try it exclusively on this resource. 

Book oh Shangrila is one of the best slots based on Ancient Egypt theme. The slot immerses you in an epic adventure, during which the player will have to reveal the secrets of a mythical book containing the secret of untold riches. Here, everyone can learn more about this mysterious civilization by exploring artifacts decorated and inlaid with precious stones and meeting with the pharaohs present in the game. 

This is an online slot with 10 paylines and different betting options from 1 cent to 10 dollars per line. Thus, Book oh Shangrila will be interesting for both cautious low-rollers and those who prefer to play at high stakes high rollers. The game assumes a return (RTP) of about 96% per spin. 

Spinomenal have incorporated some impressive features into their new development. One of the interesting options in the game is the buy function, which allows you to purchase free spins. So, especially impatient players can buy this feature for a certain amount. This is a great opportunity to try out free spins without waiting for the favor of fortune. The ability to purchase bonus spins is an exclusive feature added to slots developed by Spinomenal. 

Spinomenal is a software developer for the gambling industry with diverse experience in creating different types of games. It's worth noting that this is one of the leading developers using HTML5 for their games. This makes Spinomenal products equally easy to use across multiple platforms such as mobile phone or desktop. During its short stint in the casino industry, Spinomenal has been able to integrate many of the innovative features that have brought developers to gthe popularity they deserve. 

Book oh Shangrila is definitely worth playing. HD graphics and authentic ancient Egyptian background music create an immersive gaming atmosphere. And the maximum possible increase in the bet by 5,000 times promises to please with impressive winnings. 

What Is Shangri La Live? 

Shangri La is a well-known land-based casino brand with a number of popular complexes in Europe. Shangri La is operated by Storm International, an international gambling operator. The company was founded in 1992 and therefore has extensive experience in the industry. Shangri La launched an online casino and bookmaker in 2016 to make its premium services available to a global audience. Now the site goes on a par with the best online casinos in Canada thanks to the constant replenishment of the games list and original offers for players. 

Compatibility And Supported Platforms 

The Shangri La Live website has a dedicated mobile-friendly version. This makes the portal always available on Android, iOS and Windows. It retains all the same functionality and allows users to enjoy online live casino games and sports betting. A few taps on the screen are enough to find your favorite game or desired sporting event. 

Customer Support 

If visitors have any questions while visiting an online casino or bookmaker, the Shangri La Live support team is here to help. Online chat is available 24/7, in addition, company employees also promptly respond to requests sent by e-mail. 

License And Security 

Shangri La Live uses the latest 256-bit SSL encryption to protect users and keep personal data safe. 

As for the license, the resource operates in accordance with the documentation issued by the Curacao Gambling Authority. Detailed information about the license is on each page of the casino website. 

Casino Games 

A huge number of traditional casino games are presented on the Shangri La Live virtual space: classic slots, simulators of card games and roulette, video poker and slots with progressive jackpots. The entire vast assortment of over a thousand games is conveniently sorted. For the convenience of users, a section of "Favorites" is presented, where everyone can add their favorites among the games. In this case, access to your favorite game is carried out in a few clicks. 

A test mode using virtual currency is available in almost all games, which is completely identical to the game for real money. This allows you to get acquainted with all the interesting news for free, as well as try out your own schemes and game strategies. 

Live Casino 

This section of the site is completely devoted to games with real croupiers. In fact, this is a broadcast of a real game from a casino or a specially equipped studio, which employs professional dealers. 

Only real money can be played in this Shangri La Live category. At the same time, the possibilities of presence and observation of the game's course are not limited. Users can study the process and interface features as much as they like or just enjoy the atmosphere. 

Bookmaker 

The selection of sports on Shangri La Live is really great, from football to table tennis. In this section, users can also find many different types of bets. To make it easier to find, they are all grouped into several tabs. 

An extensive catalog of games, as well as the ability to place bets on sports events, make Shangri La Live a universal resource that can satisfy all the needs of the most demanding gamers.

Mobile App Developer

Mobile application development is the established procedures and processes that go into creating software for small wireless computing devices, such as tablets and smartphones. Being the same as web application development, mobile application development processes have their beginnings in traditional software development. 

We are talking about something that is similar to web application development, and has its roots in more traditional software development. A critical difference, however, is that mobile applications are typically written specifically to take advantage of the unique features that a particular mobile device offers. An example might be a gaming app that could be written to take advantage of the iPhone's accelerometer. 

One way to ensure that applications show optimal performance on a given device is to develop the application natively on that device. This means that the code is written specifically for the processor of a particular device. When an app needs to run on multiple operating systems, however, there is little code that can be reused from early development. 

Every day the market that arises around mobile applications and the request by customers for optimal development is growing. The choice options will begin by knowing if we want an exclusive application on iOS or Android that contain specific functions of those operating systems optimizing their smartphone hardware or if we want hybrid applications that can allow development for both operating systems and even adapted as a web application that allows the viewing from a browser. 

Speaking of the best mobile app developer tools, here are some: 

Native Development (iOS) 

For iOS, Apple Watch and Apple TV, Swift is the language chosen by the apple company for the development of its applications. This strongly typed language, which will allow fewer errors during development, facilitates the use of functional programming patterns, and will also automatically manage memory. 

Native Development (Android) 

Kotlin is the development language for mobile applications that will help prevent common programming errors in Android applications, which will be strongly typed and will allow interoperation with Java- based code, so that it is not limited exclusively to this type of language. 

Hybrid Development 

One of the best alternatives for agile app development. This development environment uses web standards such as HTML, JavaScript and CSS, allowing to obtain a Progressive Web App with the ability to work on iOS and Android as a native application. You do not necessarily have to install the application on the phone as it will allow access through a browser, but it also adds the option of generating applications to publish both on Google Play and the App Store. 

Semi-Hybrid Development 

This development environment will allow the development of cross- platform native apps, which will allow developing using C # code for the logic and XAML for the views, all the necessary code for all platforms. 

After looking at these examples about the tools, we can conclude that the advantages that native development will have will be the possibility of accessing both all types of sensors and the complete hardware of the device, both internal and external, and will offer 100% performance of the visual environment. 

Hybrid development will allow us to reach the maximum audience by developing in one go for both platforms, which in native development would have a much higher cost since there would be two totally different applications.

5 Challenges For Enterprise Mobile App Developers

In the last couple of years, the enterprise mobile app world has gained huge attention as it has become the need of the hour. Today, most of the businesses have either already built enterprise mobile apps or plan to create one to make business process smooth. However, the rising expectations and the sudden boom in the industry has made life difficult for enterprise mobility solution developers. 

Understanding the key challenges faced by enterprise mobile app developers is very essential to overcome those challenges and to propel in the right direction. In this blog, we have targeted the top 5 challenges. 

App & Data Security 

The biggest problem faced by businesses as well as the users of mobile apps is the safety of their personal and professional details. “Among the vulnerable apps installed, 40% are of business-related,” mentioned by Hubspot report in Q2, 2022. 

These vulnerable mobile apps increase the risk of IP loss, which results in creating a big security threat, making it one of the top challenges for enterprise mobile app developers. 

And the “Bring Your Own Device” policy is another reason that increases the security breaches. Following are a few security breaches that are increased only with the use of BYOD: 

• 31% of businesses accept that their professional data gets stolen 
• 51% of businesses using BYOD experienced data breach 
• 38% of businesses reported about stolen or lost data 

Authentication 

As per the figures, over 26.2% of mobile users who were targeted by ransomware, were business users. 

While authentication was created to ensure the proper use of the mobile app, only by the registered or authenticated users. However, it has now turned into a vulnerable stage in the app as there is need to provide user credentials. The provided details may be stolen for personal use and to steal valuable or confidential data. 

For the developers, it is a daunting task to implement safe, secure and effective authentication routine from a scrape in rapid development. For the businesses, it is essential to ensure using the enterprise’s LDAP directory as it will ensure you a proper and accurate authentication. 

User Interface 

When you are designing an enterprise mobile app, it doesn’t mean that you can compromise with the User Interface. It is essential that the mobile app is designed and developed in a way that it gives tough competition to the competitor apps. The effective the UI, the easier it will be to operate for the users. 

After all, the usability of a mobile app plays a significant role before aesthetic concerns. Almost every business or enterprise needs mobile application development services for different reasons like connecting with a brand, offering products-related information, getting 24*7 support, etc. The prime goal to invest into the enterprise mobile app is to emphasize intuitiveness. 

Since the icons are the foundation of developing a highly valuable mobile UI, utilizing them may be the best pick to make it look good and easy to use. These icons allow developers to explain rapidly about the button’s functionality. Using hardware buttons in the app also allow developers to add more intuitiveness to the application’s navigation. 

App Performance 

Enterprise mobile apps a lot heavier than the other apps. Most app developers face a common challenge of ensuring better performance while making the app looking good and robust. The challenge includes a running application that is free from all kinds of bugs or crashes and at the same time consumes less space in the device. 

It all begins with the design part, so it is good to focus on ensuring that design performs on almost every mobile device and screen size. Once you have crossed the hurdles of developing a mobile app that looks good, performs well and is light on the mobile’s battery, you can have an opportunity to own a perfect mobile app. 

The Big Data 

During the past one decade, enterprise customers data has grown hugely and the involvement of mobile devices is the biggest reason behind the boom. According to the experts, it is predicted that businesses need to maintain 50x more data by 2023. The situation is likely to grow a demand of more big data IT experts and professionals to grow and maintain the information. 

This also results in making it difficult for the developers to provide affordable services as it also increases the need for the cost for expanding the conventional data models. The enterprise mobile app development companies need strong plans for the app environment that can manage big data efficiently. 

However, there are a lot of benefits of using big data in the enterprise app development so that they come up with creative solutions to make the best use of it. Development solutions providers must understand that big data isn’t a single technology. 

How To Tackle These Challenges 

The above-mentioned challenges are global as almost every enterprise and mobile app development company is facing them. However, the best way to deal with these difficulties is to go “micro”. There have been various instances where the mobile app developers overcame many challenges by focusing on micro-application. 

The single-purpose mobile apps are developed to get info from the existing system across the organization. The data is shared with the end users in a secure manner. Instead of investing on developing a big and full of all features mobile apps, mobile apps only with vital features for the customers is a more effective option. 

Conclusion

Micro or single-purpose mobile apps make it easier for developers to create apps that deliver the perfect solutions to individual problems and they are light enough to perform well while taking very less space on the mobile devices. Moreover, the smaller apps are very easy to maintain, making it a cost-effective solution. 

Apart from this, it is also great to rely upon the latest technologies to develop enterprise application for maximum security and performance. Keep these suggestions in mind next time as an enterprise mobile app developer.