How To Drive More Website Traffic To Your Ecommerce Store

drive website traffic to ecommerce store increase e-commerce shop sales

It doesn't matter how powerful your products and services are, finding ways to encourage consumers to buy from your online ecommerce store can be quite daunting. Your e-commerce shop website has immense competition, not just from local competitors but huge companies with very deep digital marketing budgets. 

Your e-commerce site need to create dynamic content and advertisements that stand out from the rest to highlight your products and services. This will boost your company reputation as well as store sales. Let's learn how we can best accomplish this.

An Introduction To Marketing Your Store Online 

No matter how wonderful your products are, finding ways to encourage consumers to buy from your online store can be a challenge. With so much competition out there – especially if you’re competing against a big retailer – means you need to always be focusing on ways to get more traffic to your online store. Here are 3 ways to grow your online store: 

1. Craft Compelling Creative Content 

Publishing content that is valuable to your consumers is an ideal way to attract people to your website. Potential customers are more willing to buy from a retailer who posts genuine blogs, reviews and articles. A study done by a leading research and advisory company, found that over 80% of millennials have used user-generated content to make a major purchasing decision online or offline. Plus, if you provide your readers with fresh content, they’re more likely to return to your website and potentially buy from you more than once. 

2. Focus On SEO 

When creating organic content your readers will enjoy, it’s essential to keep SEO in mind if you want to grow your online store. Organic traffic means visitors finding your website in a way that didn’t require you paying for that traffic to find you. For example, if you have written a book on relationship advice you want to promote, you could create articles containing keywords such as “relationship tips” and “love advice.” You also need to expand your SEO campaign to: 

• Include keyword descriptions on product images 
• Create a sitemap and submit it to search engines 
• Write page titles and meta descriptions 

You’ll have to do your keyword research first, however, and work on targeting keywords with low competition that still get enough website traffic to make your efforts worthwhile. This is where an SEO expert can really come in handy. 

3. Use Google AdWords 

Google AdWords is a pay-per-click (PPC) advertising program that can really help you generate traffic and leads. The cost per click (CPC) varies, but even an entrepreneur on a limited budget can afford to pay for at least a small campaign. For an Impressions Campaign, you only have pay for an ad when someone clicks on the ad, calls your business or views your video, so it’s a cost-effective way to get more traffic. There are a few ways to use Google AdWords: 

Show up in top Google search results 
• Promote banner ads in Gmail or partner websites 
• Create a video advertisement for YouTube targeting audiences

You’ll have to be skilled enough to manage your PPC marketing campaigns, measure results and make changes, or else it won’t help you grow your online store and could end up being very costly. If you’re not sure, seek out a professional who can help you grow your online store through paid traffic. 

Social Media Marketing 

Social selling is a great way to drive brand awareness for your ecommerce store. It helps to drive traffic, increase Google (and Amazon, eBay, Alibaba, Etsy, etc) search queries for your brand or products, and improves search engine PageRank. Strengthen your e-commerce shop sales with a strong presence on Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube and Snapchat. 

Grow Your Ecommerce Store Sales

Like most marketing strategies, getting traffic to your e-commerce store takes continuous effort. Your competitors are likely focusing on the same techniques you are, so stay ahead of the game by measuring your results and changing what doesn’t work.

Marketing your e-commerce store is essential to your chances of success. It's a great investment in your ecommerce shop's present and future.


We hope you enjoyed this article about how to drive more website traffic to your ecommerce store and boost online shop sales.

Interested in reading more articles about retail and ecommerce? 

Read Our Blog Posts: 

- The Importance Of Small Business Websites

- How To Improve Retail Shopping Experiences 

- What To Know About Video Production

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