Why You Should Hire A Social Media Marketing Consultant

why hire social media marketing consultant lean startup advertising brand building

Traditional marketing strategies and techniques such as paid paper advertising, word of mouth, or tracts and flyers are no longer as effective as they once were on today's technologically advanced marketplaces. Everything is online and digital, and tangible items are acquired through digital platforms on mobile devices and computers. When dealing with any kind of advertisement or advancement of your business, you have to consider that most of society is glued to their social media and mobile applications around the clock. 

So how do you get people to pay attention to your products or services when they only pay attention to their phones, televisions, gaming consoles, and computers? You need to put your advertisement in front of them, in the places they pay attention to the most

Successful businesses market their products and services on social media outlets. Social media audiences can become potential customers to companies that offer convenient services. To successfully gain customers through social media outlets, you must first be able to maneuver around the social media marketplace and increase the attention of an audience of potential customers. You can spend hours growing your social media yourself, but some professionals are equipped for handling the growth of businesses using social media. 

Social media consultants provide professional assistance in developing a social media presence for your business, increasing sales and customers, and implementing high-end social media marketing strategies. 

Social media consultants can charge anywhere between $15 and $250+ an hour, depending on the services they can provide. This investment can create a valuable return in your businesses growth and actual marketplace presence, social media consultants can give you an upper hand on your competitors, by advancing your reach to the customers in your marketplace. They can get you a strong and growing presence on Facebook, Instagram, Pinterest, LinkedIn, Snapchat, Twitter, YouTube and more. 

Social media consultants utilize the various social media platforms and websites which are used by large audiences to promote your businesses presence and obtain customers for your business through online presence and marketing technologies. 

Using digital marketing and social media data analytics tools, social media consultants can provide you with in-depth market analysis and profit forecasts for the advancement of your business’s products and services. Social media provides consumer data which can optimize your businesses performance and gains. With more than 3 billion people active on social media, investing in a social media consultant can create massive profits in your business, and advance your businesses customer outreach. 

Choosing Between Independent Consultant And Freelancer

There are two types of social media consultants, Independent consultants, and freelance consultants. Independent consultants are usually certified and trained at a corporate level for social media marketing business optimization; while freelance consultants are those who have experience in social media marketing but may online provide a portfolio of experience instead of certification of skill sets. 

When choosing between the two, many businesses choose their consultants based on price, instead of experience, skills provided, and success rate. Investing in a social media consultant by cost can end in a poor investment and create no returns or company growth. Choose your consultant based on platform experience and services provided: 

Independent Consultant 

- Might be apart of a firm or company which specializes in social media marketing consulting and analytics. 
- Usually trained in social media analytics and online marketing through a certification program or successful project experience. 
- May provide service insurance and guarantees with services 
- Will usually offer ongoing technical support and maintenance

Freelance Consultant

- May own a company or affiliated with a company which specializes in social media marketing consulting. 
- Might be familiar with social media platforms and marketing 
- Could provide a portfolio of services offered + project experience 
- Often times does not offer ongoing services or technical support 

Social media marketing consulting firms exist to assist you in your business advancement and advertising strategies. When marketing your business make sure to invest in professional consultations and support, because marketing your business determines whether your business will be successful and noticed in your consumer market. 


I hope you enjoyed this article about why you should hire a social media marketing consultant for your company.

Interested in reading more articles about social media marketing? 

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