The Art Of Convincing People

marketing defined and explained 4Ps for marketers product price promotion place

Marketing is the study and management of exchange relationships. It is the process of creating relations and satisfying customers. Marketing is one of the major components of business management. Amity University is one of the major universities in Noida that provides good quality Marketing Courses 

The 4P’s In Marketing 

The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P's of marketing: 

1) Identification, selection and development of a product 
2) Determination of its price
3) Selection of a distribution channel to reach the customer's place  
4) Development and implementation of a promotional strategy. 

For example, new Samsung products are developed to include improved applications and systems, are set at different prices depending on how much capability the customer desires, and are sold in places where other Samsung products are sold. In order to promote the device, the company featured its debut at tech events and is highly advertised on the web and on television. 

Marketing is based on thinking about the business in terms of customer needs and their satisfaction. Marketing differs from selling because selling concerns itself with the tips and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs

Marketing Strategies 

It is a firm’s overall plan for reaching out to people and turning them into loyal customers of the product or service that the business provides. The marketing strategy of a company contains the company’s value proposition, key marketing messages, information on the target customer and other high-level elements. 

Strategy is to have a solid plan of what has to be done in the future. It is a document that lays out the kinds and timing of marketing activities. A company’s marketing strategy should be continuous and for a longer time period as compared to any individual marketing plan as the strategy is where the value proposition and the key elements of a company’s brand reside. These things ideally do not shift very much over time. SWOT analysis is one of the best techniques that will help a company grow better. 

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Understanding These Strategies 

Often, marketing plans and marketing strategies are misunderstood. A marketing strategy covers the big picture of what the business offers, that is the value proposition and related brand messaging. The marketing plan is how the business will get across the key message - the platforms, creativity, the timing, etc. The marketing strategy may also be absorbed upwards into the corporate value statements and other strategy documents. 

Usually many businessmen get addicted to malpractices and general public fall prey to it. This is a bad intention since many people get affected by it. One of the examples is the IMA scam of shivajinagar in Bangalore where they scammed approximately 800 crores of money from general public. Therefore, there must be certain rules and principles that have to be followed by every company or service providers. Amity University is one which is leading in India’s research and innovation driven private university. At Amity they are passionate about grooming leaders who are not only thorough professionals but also good human beings with values and sanskars. The B.Com Course is a career-oriented undergraduate degree which provides a foundation in all aspects of commerce. 

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Get Educated In Marketing

Amity university trains their students to take up marketing and finance and become pro at it after studying the B.Com course. They have kept their SWOT analysis strong and advertise their service well. Therefore this university can be taken as an example for marketing services.

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