30 Top Digital Marketing Productivity Tools For 2023

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Marketing automation is just one of the many digital marketing activities that you need to develop your lean startup business. 

Create content based on the right keywords, develop exciting materials such as infographics and e-books, layout your pages to promote conversion optimization, generate compelling email marketing titles, social media posts, and many other activities within a short period of time. Efficiency is key in online marketing. 

Here is a list of 30 of the top digital marketing tools that can make all these tasks quicker and efficient for your business when you are living the lean startup life. 

See which internet marketing tools your lean startup already uses and which ones you can switch to in 2023: 

SEO And Analytics Tools 

There is no way, without proper study of what your target audience looks for on the internet, that you cannot do an excellent job of digital marketing. Your lean startup needs to fully understand what your target audience has interest in. 

Here are some of the most commonly used tools for lean startup SEO

1. Google Analytics And GSC

2. Semrush 

3. Moz 

4. SEO Right 

Besides the first three on the list, already traditional and well-known, it is worth to try the SEO Certo, a social tool that includes several functionalities and is very easy to use. Also consider using Ahrefs as they are greatly improved over the past few years when it comes to SEO software. Hire iPhone app developer that will put into consideration the analytical and SEO tools.  

Website And Blog Building 

5. Wix 

6. WordPress 

The two main digital marketing tools for building websites are Wix or WordPress. They both have paid and free versions. 

The big difference between them is that Wix is easier to use to build your website or blog. 

On the other hand, WordPress is more flexible, has more features and free plug-ins, and allows a more efficient SEO work. 

Conversion Optimization 

Once you discover the most desired subjects for your audience and build your website or blog, you need to work on it to promote the best experience possible. You should concentrate your effort present to the audience what they have interest in, make it easy for them. 

A / B Testing One of the most commonly used ways to do this is A / B testing, and Google Optimize is a perfect Google Analytics extension for this purpose: 

7. Google Optimize 

Heat Maps 

These powerful website analytics tools create colorful visual maps that show the points where users' might have passed or clicked, as well as other data such as the time spent observing a page area based on the position of the scrollbar. 

They're great for knowing which parts of your site or blog are more or less accessed, plus several other insights. The best known is the Hotjar, but there are others. 

8. ClickTale 

9. Crazy Egg 

10. Hotjar 

Compression Of images 

Another critical factor for your page to load faster and not be penalized by Google or abandoned by users is the weight of the photos. 

For this, you can use TinyPng, a free and paid version tool that compresses images without loss of visual quality: 

11. Tinypng 

Lead Capture & Sales

Some of the primary digital marketing tools that have become popular lately, and brought excellent results, are windows capture leads that, depending on the movements of the user's mouse, detect if it is leaving the site and open pop-ups on the screen with messages for a newsletter subscription or for downloading materials, for example. 

Several actions can be customized, depending on the tool chosen. ThriveLeads is the most complete of these lead generation tools, but all of them are very beneficial to finding new prospects: 

12. ThriveLeads 

13. Salesforce 

14. Hello Bar 

15. Albacross

Salesforce is essential for lead generation, conversions, and closing deals throughout the customer journey. Connecting WhatsApp and Salesforce for sales and customer service works even better for your lean startup.

These tools are very important in digital marketing and lead gen. Having an iPhone app will make it efficient to manage these tools. You should hire iPhone app developer that will include features that will enable you to manage your client’s details easily. 

Creating Rich Materials And Posts In Social Media 

Want to create infographics, e-books, and even videos? See the tools available, most of them with free and paid versions: Creating infographics Needing to create an infographic quickly and without costing a designer? These three tools can help you develop your very agile, relying on some ready-made models: 

16- Infogram 

17- Piktochart 

Creation Of E-Books 

Following the same template layout, it's easy to create your own e-books for lead generation downloads or online sales. Check out: 

18- Beacon 

19- Trakto 


Videos to explain the benefits and ways to use your products and services, or even to pass tips, tutorials, and content, are a powerful medium that every digital marketing strategy should count on. Check out some of the sites that will help you produce these materials very efficiently according to Neil Patel Digital

20. RawShorts 

21. PowToon 

22. Showbox 

23. FluxVFX 

Posts In Social Networks 

Integrate images and texts quickly to create impactful posts in your social media with these four tools: 

24. Desygner 

25. Recite 

26. Pablo 

27. Flimbo 

Post Scheduling 

You need to stop stressing yourself every time to make a post. Your lean startup can achieve better social media post scheduling without any hassle. 

With these three tools, everything becomes more comfortable and, also, can provide you with reports on the performance of your publications: 

28. Buffer 

29. Instamizer 

30. Hootsuite 

Try Out These Top 30 Digital Marketing Productivity Tools

Are you considering going into digital marketing and need additional tools, software, or integrations? Hire iPhone app developer that will help you create the app you need to help you stay efficient with your core business. 

An experienced iPhone app or website developer will include the features that will make your digital marketing experience a good one. You can perform many functions with your mobile app. What you have to do is to hire an iPhone app developer that is competent to include all these features your business application.

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