How To Turn Your Blog Or Website Into Your Profitable Business

monetize blog ads monetizing website display ad revenue

A decade ago, blogging - and creating content in general - was not seen as a viable career prospect. However, content creation is now one of the most lucrative options that yields sustainable, long-term income. So, how do you go about doing that? 

To begin with, you first need to start treating your blog or website like a business. It’s important to define your target audience, i.e. the user-base you are trying to attract. The clearer that is, the easier it becomes for you to refine your blog's content strategy. Secondly, acknowledge that content creation is not necessarily an easy process, and that if you are to do this full-time, then you have to find a way to make the process profitable. 

Now to the big question - How do you earn revenue from your blog? The simple answer - Monetize by placing ads. 

Advertising powers almost all the information on the internet - it basically makes the business of content creation a viable affair. Yet, monetizing with ads somewhat of a dodgy reputation in the blogging community. That's mostly because many find the entire process of placing ads cumbersome and assume that running ads on a blog or website is a complex process. This really is a non-issue that can be solved by partnering with the right ad partners. One ad platform, in my opinion, that simplifies the entire process, while serving relevant ads that your audience will find helpful, is is the second-largest ad tech company that serves contextual ads (among its many other offerings). One of the major advantages of working with is their exclusive partnership with the Yahoo! Bing network that gives access to unique search advertising budgets worth $6 billion. Partnering with is great as these ad budgets are available only with this ad platform and no one else (and I mean absolutely no one). 

What’s also unique to is their expertise in contextual targeting and advertising. They have been helping bloggers and publishers monetize using contextual ads for over a decade now. Their proprietary contextual tech conducts a keyword and page-level analysis of your website to determine the kinds of ads that work for your audience and will attract higher engagement rates. This process serves ads that are super-relevant and targeted at an audience with high user interest. This is of great importance to those who are just beginning with ads and are worried about disrupting user experience the kind of ads that can show up. 

Let’s dig deeper and explore other factors that you can bank on for a seamless monetization experience with 

Customization & Compatibility 

Wouldn’t it be great if you could run your ads in all the formats, shapes and sizes of your choice? Well, keeps this in mind and, based on various factors like your website's user journey, bounce rate and session length, lets you customize the ad units to match your website’s aesthetics. It’s fairly simple to gain access to several ad formats such as desktop interstitials, in-content ads, mobile docked ads, and below-the-article ads. And these ads are also responsive across all devices. 

When it comes to compatibility, the pleasure of running multiple ads from various ad platforms seamlessly is unparalleled. If you’re a blogger who already works with other ad platforms, don't fret! You can run ads alongside other ad networks, without disturbing your current ad setup. You can generate additional ad revenue by partnering with and the exclusive advertising demand it brings. 

Detailed Reporting Dashboard 

What’s the point of placing several ads on your website if you can't track performance on a timely basis, right? The PubConsole,’s publisher dashboard, can track ad performance to help you make timely optimization decisions. With the PubConsole, you can: 

1. Create and take ad units live within minutes. 

2. Manage your blog's ads.txt from within the dashboard so that you don’t miss out on any premium demand. 

3. View a snapshot of the performance of your ad slots and detect revenue/impression trends via visual analytics. 

Approval And Support 

While most ad platforms take days, even weeks, to assess your website in order to approve or reject it, takes only about 48 business hours to do so. They have high- quality checks in place to ensure only good quality websites with decent traffic get in through the gates. Once in, you'll find that’s support is extremely responsive; they help out with any issues you may have along the way and break it down in the simplest of terms for those who are new to this. When it comes to optimization, they have tools that let you optimize your ad earnings along with offering all the latest ad formats. 

An Easy-To-Use WordPress Plug-In 

If your website or blog is hosted on WordPress, you can deploy's plug-in for WordPress-powered sites that lets you automatically deploy ads in the most popular and effective placements. As a blogger, it makes complete sense for you to check it out and leverage this feature. 

I hope this article was helpful to you. Keeping basic factors (like the audience you are catering to and the type of content you want to serve) in mind, you can make blogging a viable source of income. Also, don’t forget to monetize your blog with the right ad platform to boost your earnings. Happy Blogging!

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