Guidelines For Roll Up Banners

guidelines roll up banners design advertising banner

Roll up banners can be a great affordable way to advertise your business. If you're interested in designing roll up banners, then we will look at 5 tips for doing just that. 

1. Ensure The Logo Is Placed At The Top 

You should use the top of the stand in order to show off your company's core statement and logo. You should have the statement or core message at eye level so that it easily grabs people's attention. 

2. Go From Left To Right 

When you need to put information on your banner, it is essential that you remember that most people read from left to right or from the top to the bottom. So, it is important that you prioritize the placement of the most important messages in this manner as well as try to keep the words of the message at a minimum. Additional information can be given in the form of flyers, brochures etc, that can be distributed by the sales reps. Be sure to have a look at our blog post on the importance of having less when it comes to designing a roll up banner. 

3. Images 

In the event that you want to add photos or any other type of images to your roll up banner, then these images should be of the highest quality for display printing. It is best that they are CMYK print ready and have a minimum of 300 dpi. You should not use images taken directly from websites since these will not be high quality images and they will also be RGB. The quality of the image is imperative because the quality will determine if it is capable of capturing people's attention and make them interested in your products or services. If you are not able to get high quality images, then look on stock photo websites like Pixabay, Pexels, Unsplash, or Canva. There you will find royalty free high quality images that can be used in any application. 

4. Colour

In the design of roll up stands, colour is also quite essential. This is because the proper use of colour will make your banner stand out and be noticed. However, the colours that are used should be in line with the company's colours. When adding colour, you should also be wary of the roll up stand's background colour so that you can properly apply colour to your images and text. Remember, these elements also need to be very easy for anyone to read and you should consider using strong colours such as orange or red which easily draw attention. However, be sure to avoid using yellow and white on your banner since they will make it difficult to read the text at various distances. 

5. Contact Information 

Lastly, you should also add in contact details so that viewers know exactly how to reach you in order to get access to your product or services. This is important since you will likely be unable to talk to all the people at the exhibition and give them your contact information directly. It is best to include your phone number, email address, website URL and even social media pages if possible. The company's address can also be provided. This information should be put at the end of the banner stand, however, it should be very visible and easy to read. 

Roll Up Banners Work Wonders For Businesses On A Budget

It's not easy advertising your lean startup on a shoestring budget. Roll up banners will give you the marketing and branding you need without breaking the bank.

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