What Are The Benefits Of Running Search Engine Marketing Campaigns?

benefits running search engine marketing campaigns google ads sem ppc advertising

What is Search Engine Marketing? 

Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility and brand recognition of a website in search engine results. 

Search engine marketing refers to both search engine optimisation (SEO) and paid search advertising (PPC). However, this mainly now refers to the paid search side of things. 

Research shows that 90 per cent of online searches are conducted by people who are near the end of their buying cycle for products and services. 

Appropriately done, SEM will get your ads in front of your target audience with content that is highly relevant to them, all for free until they click on your ad. Hiring a professional marketing agency like Citypeak Marketing will greatly help your SEM with affordable all-inclusive packages.

With SEM, your ad is placed on the sponsored section of a search engine’s result page. It is ranked based on how much you pay for keywords (the more popular a keyword, the more expensive it is) and a ‘quality score’ or ‘ad rank’ of how relevant your ad is in relation to competitors bidding for the same keyword search term. 

Meanwhile, search engine optimisation (SEO) helps your site’s ranking so that it will naturally come up higher in organic, non- paid search results. 

Using both SEM and SEO will not only increase the visibility of your ads but increase website traffic too. This also increases your chance to convert prospects into leads, especially when both your paid ads and site come up on top of any search engine results. 

While SEO takes time to grow, SEM can be done quickly enough and offers many benefits for your business. 

Both are very important tools to increase your online visibility and dominate search engine results. 

SEM Grabs The Attention Of Your Audience At The Right Time In The Buying Cycle 

Based on search engine research (including Google Ads, Bing Ads) , 90% of users know exactly what they’re looking for. Otherwise, they wouldn’t have used the keywords you are showing up for. 

This means that you’re getting your content and ads in front of a highly engaged target audience, who are actively looking for offers like yours – all for a low cost and without having to impose on them. 

Giving you a cost-effective channel that can start generating lead generation and conversions. 

It’s The Quickest Way To Increase Conversion Rates 

Running an SEM campaign is one of the fastest ways of increasing conversions via online advertising; it is highly flexible and configurable and can be set up in a few hours. 

Changes to search engine marketing campaigns can be done on an easily and ad-hoc, so you can tailor your website, keywords and spending around the behaviour of your audiences and target market. 

It’s Easy To Measure Performance 

SEM allows for precise success tracking and in-depth campaign analysis, so you can continually optimise your keyword mix, the amount of budget you spend and the content you use. 

Whatever your goal is, you can tell exactly how much value you are generating from this marketing and advertising channel, and can therefore make more educated decisions when it comes to optimisation. 

How Can I Benefit Best From Running 

Search Engine Marketing campaigns? SEM not only helps to generate qualified traffic to your websites but can increase brand awareness and conversions. 

The higher your product or service ranks in search engines; the more likely consumers will visit your website and purchase your product/service. 

For the greatest results, using a digital marketing agency will help by increasing your search rankings (ad rank & quality score) and maximise return on investment.

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